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Global Marketing Director Europe

1 month ago

London, Greater London, United Kingdom THG Full time
About THG

We're a fast-paced, globally-oriented technology group that specialises in taking brands directly to consumers. We're home to a diverse portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach enables us to fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Beauty

We're proud to be home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty, and the beauty subscription box brand Glossybox. Our portfolio of premium brands includes the likes of ESPA, Ameliorate, and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of over 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an exciting time to join our team.

Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To achieve this, we have offices across the UK, Europe, America, and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry.

We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford, and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation, and commitment are key characteristics in this ever-expanding team as we strive to become the World's No1 destination for Beauty.

Role Overview

We're investing further in our European territories and building out a world-class team from our London HQ. As a Senior Marketing Manager EU, you'll have an enormous amount of responsibility and visibility from day one, working directly with the GM for Europe and Marketing Director. The role has a broad remit across all areas of marketing so this will be a great position for someone who likes to have a strategic approach to driving brand awareness and GTM strategy but someone who is able to work closely with channel specialists.

  • Lead the development of the LOOKFANTASTIC European brand positioning, alongside the General Manager, Marketing Director, and Head of Brand Marketing, in support of brand health goals (awareness, consideration, preference etc)
  • Create a localised go-to-market strategy to drive key marketing KPIs (traffic, revenue, NCA), diversifying current channel mix to support sustainable growth and opportunities to scale efficiently
  • Collaborate with stakeholders across Trade, Buying, Merchandising, and Marketing Channels to develop a localised marketing calendar covering key trading, customer, and brand moments, understanding where a local vs. global approach is needed
  • Work closely with the Global Head of Marketing, Head of eCommerce to develop the regional marketing budgets and set target KPIs across all channels (e.g. COS, CAC, ROI, Sessions, CVR, AoV etc.)
  • Lead and develop a small team
Requirements

To succeed in this role, you'll need:

  • At least 6 years' experience in marketing, preferably in a generalist role and/or experience across multiple channels
  • In-depth knowledge of core marketing channels, ideally across digital (eg paid media, influencer marketing)
  • Strong commercial acumen with excellent analytical skills with the ability to interpret data and translate it into actionable insights
  • Line management experience
  • Proficient in using digital marketing tools and reporting software, such as Tableau, Google Analytics, and Excel
  • Experience working in/across the European Market, with focus on Netherlands and/or Germany
  • Target-driven with a strong commercial understanding and ability to report and make decisions based on marketing KPIs
What's in it for you?

We offer a range of benefits to support your career development and wellbeing:

  • Access bespoke development programmes designed and developed by our in-house L&D team
  • Continued development through our upskilling programme delivered in partnership with an industry-leading training provider
  • 25 days annual leave plus bank holidays
  • Don't want to work on your birthday? Enjoy your day off on us
  • Enhanced maternity and paternity pay, depending on length of service
  • Up to 10 days compassionate leave
  • Buy back up to 3 days each year
  • Unlock 2 days volunteer leave after 12-months

We're committed to creating a diverse and inclusive environment and welcome applications from all sections of the community. Due to the high volume of applications, it sometimes takes us time to review and consider them all. We endeavour to respond to every application within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.