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CRM Campaign Specialist

2 months ago

Reading, Reading, United Kingdom Primark Full time
Job Title: CRM Coordinator

Primark is seeking a highly skilled CRM Coordinator to join our team. As a key member of our CRM team, you will be responsible for delivering our new CRM programme and working closely with functional teams across the business.

Key Responsibilities:
  • Develop and implement CRM strategies in various markets, ensuring alignment with the overall brand and content calendar.
  • Raise the profile of CRM in the markets you are responsible for, engaging with stakeholders and presenting key findings.
  • Implement campaign processes and ensure quality assurance at the highest level.
  • Take ownership of campaigns from conceptualization to execution and analysis of results.
  • Prepare comprehensive reporting on ongoing and completed campaigns.
  • Collaborate with the Content and Brand teams on planning and optimization opportunities.
  • Work with partners to accelerate, troubleshoot, and roll out new functionalities.
  • Contribute to the development of new and existing requirements, providing recommendations and suggestions for solutions.
Requirements:
  • Fluent English language skills, with proficiency in French and/or Spanish desirable.
  • Proven knowledge of CRM principles and experience with Salesforce Marketing Cloud or similar platforms.
  • Technical aptitude and ability to communicate effectively with stakeholders at various levels of seniority.
  • Detail-oriented and able to balance ad-hoc requests with day-to-day tasks.
  • Team player with a can-do attitude and capacity to solve problems creatively.
About Primark:

Primark is a fast-paced, commercial environment with opportunities to work with key stakeholders across the business. As a CRM Coordinator, you will be part of a dynamic team driving the success of our CRM programme.