Senior CRM Marketing Specialist

4 days ago


Manchester, United Kingdom MAG Full time

About the Role:

The Senior CRM Executive will work closely with the CRM Lead to deliver the CRM marketing strategy across clients, experiences, and B2B markets, driving engagement and revenue-generating campaigns. This role will also be responsible for implementing automated programs to enhance customer retention rates and build customer lifetime value/loyalty.

About You:

  • 1+ years of CRM experience in a B2C CRM position is essential.
  • CRM experience in a B2B CRM position is desirable.
  • Experience delivering at pace.
  • Highly customer-centric with a good understanding of CRM strategies and practices.
  • Experience working with ESPs to select targeted audience segments and send campaigns.
  • A good understanding of lifecycle development and optimization.

Key Responsibilities:

  • Deliver and optimize BAU campaigns for all brands within the group, across email.
  • Support in the delivery of personalized, content-driven email campaigns.
  • Deliver actionable post-campaign reporting and analysis, with clear learnings and recommendations to optimize future activity.
  • Work closely with the Analyst to identify new opportunities within our data sets to optimize campaign performance.

At CAVU:

We believe in fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best work. We're committed to equal opportunities and welcome applications from all candidates who share our values and are passionate about delivering exceptional results.



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