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Head of Commercial Proposition

2 months ago

London, Greater London, United Kingdom dunnhumby Full time
About the Role

We're seeking a seasoned professional to lead our key value propositions towards advertisers seeking direct sales performance. As the Head of Commercial Proposition, you'll own the proposition strategy for performance advertising, cutting across all potentially relevant omnichannel ad products and platform capabilities.

Key Responsibilities
  • Identify strengths, weaknesses, and gaps in the current suite of products, ranging from booking and reporting to clean rooms.
  • Work with retail and product teams to assemble a product portfolio and roadmap that appeals to performance budgets and is valuable, differentiated, and substantiated.
  • Develop a map of the propositional space, from products to platform to measurement, that we need to fill over time, projecting the revenue opportunities of individual items.
  • Gain buy-in of your mapping from media product teams and Tesco retail stakeholders, and final approval from the Retail Media lead team.
  • Drive a joint strategy and product roadmap for the products relevant for performance advertising, owning the commercial requirements and competitive considerations in this process.
  • Enrol internal stakeholders in your vision and track the progress of filling in the propositional space over time.
  • Represent our performance advertising proposition externally and guide product marketing in their representation of our capabilities.
Requirements
  • Background in CPG sales or e-commerce, or a performance advertising agency.
  • In-depth experience in the digital advertising and retail media environment.
About Us

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work/life balance. Some roles lend themselves to flexible options more than others, so if this is important to you, please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.