Marketing Strategist

3 days ago


Belfast, United Kingdom Marketing Tip Full time
Senior Marketing Manager – Americas

The Senior Marketing Manager – Americas will play a key role in developing and implementing the marketing strategy for the Americas region. This role will work closely with the Head of Marketing, Americas Business Development team, and other functions to drive regional lead generation and retention targets.

Key Responsibilities
  • Strategy Development
    • Develop and implement a comprehensive marketing strategy to deliver regional lead generation and retention targets.
    • Conduct market research to identify potential areas for investment and opportunities for growth.
    • Represent the region's interests at internal and external stakeholder meetings.
    • Collaborate with third-party agencies to bring the strategy to life.
    • Manage regional marketing budgets, ensuring alignment with organisational policy and procedures.
  • Regional Marcomms
    • Build and maintain relationships with Preferred Partners, influencers, trade media, and industry associations in the region.
    • Oversee the planning and evaluation of all marcomms for the market, working with in-house and external agency support.
    • Develop and implement regional comms and content strategies for owned digital channels.
    • Define marketing collateral requirements and manage production, including project case studies, videos, and literature.
    • Oversee the planning, implementation, and evaluation of all CDE's attendance and speaking opportunities at external events.
  • Customer Relationship Management
    • Manage accurate databases for customers and prospects using company systems.
    • Develop and use up-to-date databases to build relationships with existing and prospective customers.
  • Evaluation and Reporting
    • Supervise information gathering and compilation of statistics pertinent to marketing plans.
    • Prepare and deliver reports outlining progress against Marketing & Business Development KPIs.
    • Ensure consistency across the region in developing pipelines and opportunities for Business Development forecasts.
  • Leadership and Development
    • Manage direct reports, ensuring regular performance reviews and understanding of their role in the organisation's performance.
    • Adhere to CDE policy and practice.

Requirements

  • Demonstrable experience marketing in or to the Americas region.
  • More than 5 years of marketing experience at Marketing Manager / Senior Marketing Manager level in a fast-paced environment.
  • Demonstrable experience developing, implementing, managing, and evaluating best-in-class marketing strategies.
  • Experience of dealer networks and lead generation.

Desired Criteria

  • Digital marketing qualification or working towards a digital marketing qualification such as the Chartered Institute of Marketing (CIM) or the Digital Marketing Institute.


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