Digital Solutions Go-to-Market Lead
21 hours ago
Werfen is a leading global company in specialized diagnostics, with a strong presence in 30 countries and a workforce of over 7,000 employees. We are committed to innovation, quality, and customer satisfaction.
Job SummaryA Go-to-Market Lead within Digital Solutions will be responsible for defining and coordinating the commercial implementation of in-development products with strategic business units, commercial affiliates, and other stakeholders. This role requires a deep understanding of the industry, target markets, and key stakeholders to ensure successful product launches.
Responsibilities- Collaborate with Solution Leaders to define product value and positioning
- Coordinate resources, activities, and roadmaps for product launches
- Determine target markets and customers for product launches
- Support customer insights generation and analysis
- Identify and define channels for product launches
- Determine pricing levels and reimbursement routes
- Ensure compliance with legal and regulatory requirements
- Prepare marketing support programs and materials
- Provide product training and sales support
- Coordinate knowledge transfer activities
- Support customer advocacy and presentations
- Monitor field tests and marketing introduction programs
- Bachelor's degree in Biological Science, Business Administration, or Marketing discipline
- Prior experience in marketing/product management positions or similar
- 3-5 years of professional experience in a similar function within a medical device/diagnostics/healthcare organization
- Proven knowledge of standard concepts, practices, and procedures within the industry
- Experience with B2C digital products and business and sales development
- Comfortable with managing change and educating stakeholders
- Understanding of laboratory and clinical workflows
- Basic knowledge of Agile methodologies
- Experience working in an Agile organization
- Strong collaborator and team player
- Ability to work across teams to align on go-to-market strategies
- Strong communication and problem-solving skills
- Passion for challenging the status quo and finding new solutions
- Belief in a non-hierarchical culture of collaboration and transparency
- Comfortable in a sales-driven environment
Up to 20% of the time
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