Digital Solutions Go-to-Market Lead

21 hours ago


Bedford, Bedford, United Kingdom Werfen Full time
Overview

Werfen is a leading global company in specialized diagnostics, with a strong presence in 30 countries and a workforce of over 7,000 employees. We are committed to innovation, quality, and customer satisfaction.

Job Summary

A Go-to-Market Lead within Digital Solutions will be responsible for defining and coordinating the commercial implementation of in-development products with strategic business units, commercial affiliates, and other stakeholders. This role requires a deep understanding of the industry, target markets, and key stakeholders to ensure successful product launches.

Responsibilities
  • Collaborate with Solution Leaders to define product value and positioning
  • Coordinate resources, activities, and roadmaps for product launches
  • Determine target markets and customers for product launches
  • Support customer insights generation and analysis
  • Identify and define channels for product launches
  • Determine pricing levels and reimbursement routes
  • Ensure compliance with legal and regulatory requirements
  • Prepare marketing support programs and materials
  • Provide product training and sales support
  • Coordinate knowledge transfer activities
  • Support customer advocacy and presentations
  • Monitor field tests and marketing introduction programs
Qualifications
  • Bachelor's degree in Biological Science, Business Administration, or Marketing discipline
  • Prior experience in marketing/product management positions or similar
  • 3-5 years of professional experience in a similar function within a medical device/diagnostics/healthcare organization
Skills and Capabilities
  • Proven knowledge of standard concepts, practices, and procedures within the industry
  • Experience with B2C digital products and business and sales development
  • Comfortable with managing change and educating stakeholders
  • Understanding of laboratory and clinical workflows
Agile/Digital Experience
  • Basic knowledge of Agile methodologies
  • Experience working in an Agile organization
Individual Skills
  • Strong collaborator and team player
  • Ability to work across teams to align on go-to-market strategies
  • Strong communication and problem-solving skills
Mindset and Behaviors
  • Passion for challenging the status quo and finding new solutions
  • Belief in a non-hierarchical culture of collaboration and transparency
  • Comfortable in a sales-driven environment
Travel Requirements

Up to 20% of the time



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