Ecommerce Manager

4 days ago

StratforduponAvon, Warwickshire, United Kingdom Alex James Digital Full time

About Alex James Digital

We are a fast-growing digital business, always looking for talented individuals to join our team. As an Ecommerce Manager, you will play a key role in driving our online sales and growth.

The Role

You will have a passion for building e-commerce businesses and for optimising the experience for consumers across all digital channels; with real expertise and focus on driving sales on D2C and Amazon. You will have P&L responsibility for ecommerce and 3rd party e-tailers, driving growth, engagement, and optimisation online - all while ensuring a best-in-class customer experience and staying true to brand values.

Key Responsibilities

  • Act as the strategic and operational lead for all e-commerce customers, including retail customers and own websites as directed - agree short term plans to drive sales as well as develop and secure buy in for medium term growth plans
  • Proactively identify and maximise short term tactical opportunities whilst building longer term strategic plans
  • Secure and drive increases in distribution across existing and new branded ranges at agreed pricing
  • Implement promotional and visibility driving initiatives to ensure that strong ROS is achieved online
  • Managing and working side by side with UK Amazon partner agency to increase UK sales and profitability
  • Alongside the Head of UK Sales, develop, lead, and own the UK key account promotional plan
  • Alongside the Head of UK Sales, establish positive relationship with all key customers - ensure that all have appropriate frequency of contact
  • Follow up on all new opportunities identified in each customer meeting so that sales can be maximised
  • Quickly address any issues by customers to ensure that a positive impression of the business is always left
  • Follow up on new business leads promptly and effectively
  • Alongside the Brand and Marketing team, ensuring that all websites are continually updated to optimise engagement, communicate brand and product updates and to increase sales conversion
  • Alongside the Brand and Marketing Team, management and optimisation of SEO, PPC, and affiliate marketing where relevant
  • Reporting and analysis of website metrics
  • Work closely with the social media manager to ensure the business can take advantage of new social ecommerce routes to market for brands
  • Staying up to date on new features, best practises and trends across ecommerce, digital and social platforms
  • Monthly reporting to keep directors and key stakeholders informed of performance
  • Alongside commercial team, provide monthly rolling sales forecasts and online merchandising report
  • Alongside Marketing Managers, manage and maintain the budget
  • Lead the customer service element of the ecommerce plan, working closely with logistics and operations and tracking costs
  • Set up and support the brand team with the Affiliate programme for all brands

Requirements

  • Experience of growing and optimising brands on Amazon
  • Proven track record across multiple market places and e-tailer platforms
  • Proven track record of driving revenue and profitability
  • Understanding on how to effectively manage digital to maintain websites and DTC platforms
  • Experience or an understanding of managing ecommerce marketing programmes including paid search, email, display and retargeting
  • Fully conversant with Microsoft Office packages
  • Google Analytics
  • Experience of working on Shopify websites
  • Experience of working on Klaviyo email system
  • Excellent understanding of all social media platforms

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