Student Recruitment and Marketing Coordinator
1 month ago
As a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities.
You will work closely with colleagues in the College of Social Sciences and the Marketing and External Engagement Office to promote the School and assist with the planning and delivery of recruitment projects to promote the study opportunities at the Adam Smith Business School.
Main Duties and Responsibilities- Support the implementation of the School's student recruitment and conversion plans and strategy.
- Assist in the coordination, planning, and tracking of the School's conversion activities on a yearly basis, ensuring these integrate with the University's overall recruitment plans by liaising with External Relations as well as colleagues in the School and the College Marketing Manager (Recruitment & Conversion).
- Support the Learning and Teaching department with new student on-boarding communications on the school webpages and e-communications.
- Update, maintain, and enhance the School's recruitment web pages.
- Work with the Marketing Officer to plan assets and content for digital marketing campaigns.
- Design market assessment reports for specific courses at various stages of the portfolio review process.
- Ensure the School's profiles and programmes listings on external websites are up-to-date and reflect the School's advertising priorities.
- Assist the Marketing Officer in the creation of promotional material, including developing PGT/R programme-related School marketing materials and creating new programme flyers and brochures as required.
- Organize School recruitment events and support the School's participation in University events such as open days.
- Organize web chats and coordinate student and alumni volunteers.
- Assist the Digital Marketing Officer with the production of recruitment-related videos: idea generation, recruiting student volunteers, planning interview questions/storyboarding, liaising with production teams.
- Report on the effectiveness of recruitment and conversion activities by providing relevant data, Google Analytics, statistical reports, and monthly updates to the appropriate teams as instructed on the impact of activities.
- To contribute to the enhancement of the University's international profile in line with the University's Strategic Plan.
A1 Scottish Credit and Qualification Framework level 7 (Advanced Higher / Scottish Vocational Qualification level 3, Higher National Certificate) or equivalent work experience in an area relative to the role.
B1 Knowledge and understanding of the role of student recruitment.
B2 Knowledge and understanding of digital marketing and marketing in general.
C1 Ability to interact effectively with people at different levels within the University and external companies.
C2 Analytical and problem-solving capability.
C3 Ability to prioritize competing demands from a variety of stakeholders.
C4 High level of competency in IT skills, including advanced skills in the use of Microsoft packages such as Excel, Word, PowerPoint.
C5 High level of oral and written communication, including presentation and influencing skills.
C6 Ability to work effectively both independently and as part of a team.
C7 Strong organizational skills with the ability to support multiple projects simultaneously.
C8 Familiarity with content management systems and experience of writing for the web.
C9 Ability to interpret data and present reports.
E1 Experience of personal development in a similar role.
E2 Experience of working with senior management.
F1 Understanding of the use of social media in a professional context.
F2 Project management experience.
Terms and ConditionsSalary will be Grade 5, £25,138 - £29,605 per annum.
This post is full-time (35 hours per week) and fixed-term for up to 6 months in the first instance.
Please note that if you are a current employee of the University of Glasgow, please be advised that the University would consider an internal secondment opportunity for this post.
University of Glasgow applicants should seek clearance for release for internal secondment from their line manager before making a formal application.
As a valued member of our team, you can expect:
- A warm, welcoming, and engaging organizational culture, where your talents are developed and nurtured, and success is celebrated and shared.
- An excellent employment package with generous terms and conditions, including 41 days of leave for full-time staff, pension, benefits, and discount packages.
- A flexible approach to working.
- A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University.
We believe that we can only reach our full potential through the talents of all. Equality, diversity, and inclusion are at the heart of our values.
Applications are particularly welcome from across our communities and in particular people from the Black, Asian, and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University.
Read more on how the University promotes and embeds all aspects of equality and diversity within our community.
We endorse the principles of Athena Swan and hold bronze, silver, and gold awards across the University.
We are investing in our organization, and we will invest in you too.
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeThe University of Glasgow is seeking a highly motivated and organized Student Recruitment and Marketing Coordinator to support the day-to-day delivery of the School's student recruitment strategy. The successful candidate will work closely with colleagues in the College of Social Sciences and the Marketing and External Engagement Office to promote...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities.The successful candidate will work closely with colleagues in the College of Social Sciences...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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Student Recruitment and Marketing Coordinator
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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Glasgow, Glasgow City, United Kingdom University of Glasgow Full timeJob PurposeAs a key member of the Adam Smith Business School professional services team, you will support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities. You will work closely with colleagues in the College of Social Sciences and the Marketing...
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