Student Recruitment and Marketing Coordinator

4 days ago

Glasgow, Glasgow City, United Kingdom University of Glasgow Full time
Job Purpose

The University of Glasgow is seeking a highly motivated and organized individual to support the day-to-day delivery of the School's student recruitment strategy and assist with the planning and coordination of the School's student recruitment activities.

Main Duties and Responsibilities
  1. Support the implementation of the School's student recruitment and conversion plans and strategy, ensuring alignment with the University's overall recruitment goals.
  2. Coordinate, plan, and track the School's conversion activities on a yearly basis, integrating with the University's overall recruitment plans and collaborating with External Relations, the School, and the College Marketing Manager (Recruitment & Conversion).
  3. Support the Learning and Teaching department with new student on-boarding communications on the school webpages and e-communications.
  4. Update, maintain, and enhance the School's recruitment web pages to ensure accuracy and effectiveness.
  5. Work with the Marketing Officer to plan assets and content for digital marketing campaigns, leveraging the University's brand and messaging.
  6. Design market assessment reports for specific courses at various stages of the portfolio review process, providing data-driven insights to inform recruitment decisions.
  7. Ensure the School's profiles and programs listings on external websites are up-to-date and reflect the School's advertising priorities.
  8. Assist the Marketing Officer in creating promotional materials, including developing PGT/R program-related School marketing materials and creating new program flyers and brochures as required.
  9. Organize School recruitment events and support the School's participation in University events, such as open days, to showcase the School's offerings.
  10. Organize web chats and coordinate student and alumni volunteers to engage with prospective students.
  11. Assist the Digital Marketing Officer with the production of recruitment-related videos, including idea generation, recruiting student volunteers, planning interview questions/storyboarding, and liaising with the production team.
  12. Report on the effectiveness of recruitment and conversion activities, providing relevant data, Google Analytics, statistical reports, and monthly updates to the appropriate teams, ensuring GDPR compliance.
  13. Contribute to the enhancement of the University's international profile, aligning with the University's Strategic Plan - Inspiring People – Changing the World.
Knowledge, Qualifications, Skills, and ExperienceEssential
  • A1 Scottish Credit and Qualification Framework level 7 (Advanced Higher / Scottish Vocational Qualification level 3, Higher National Certificate) or equivalent work experience in an area relative to the role.
Desirable
  • B1 Knowledge and understanding of the role of student recruitment.
  • B2 Knowledge and understanding of digital marketing and marketing in general.
Skills
  • C1 Ability to interact effectively with people at different levels within the University and external companies.
  • C2 Analytical and problem-solving capability.
  • C3 Ability to prioritize competing demands from a variety of stakeholders.
  • C4 High level of competency in IT skills, including advanced skills in the use of Microsoft packages such as Excel, Word, PowerPoint.
  • C5 High level of oral and written communication, including presentation and influencing skills.
  • C6 Ability to work effectively both independently and as part of a team.
  • C7 Strong organizational skills with the ability to support multiple projects simultaneously.
  • C8 Familiarity with content management systems and experience of writing for the web.
  • C9 Ability to interpret data and present reports.
Experience
  • E1 Experience of personal development in a similar role.
  • E2 Experience of working with senior management.
Desirable
  • F1 Understanding of the use of social media in a professional context.
  • F2 Project management experience.

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