Student Recruitment and Marketing Coordinator
6 days ago
Job Purpose
The University of Glasgow is seeking a highly motivated and organized Student Recruitment and Marketing Coordinator to support the day-to-day delivery of the School's student recruitment strategy. The successful candidate will work closely with colleagues in the College of Social Sciences and the Marketing and External Engagement Office to promote the School and assist with the planning and delivery of recruitment projects.
Main Duties and Responsibilities
- Support the implementation of the School's student recruitment and conversion plans and strategy.
- Assist in the coordination, planning, and tracking of the School's conversion activities on a yearly basis.
- Support the Learning and Teaching department with new student on-boarding communications on the school webpages and e-communications.
- Update, maintain, and enhance the School's recruitment web pages.
- Work with the Marketing Officer to plan assets and content for digital marketing campaigns.
- Design market assessment reports for specific courses at various stages of the portfolio review process.
- Ensure the School's profiles and programmes listings on external websites are up-to-date and reflect the School's advertising priorities.
- Assist the Marketing Officer in the creation of promotional material, including developing PGT/R programme-related School marketing materials and creating new programme flyers and brochures as required.
- Organize School recruitment events and support the School's participation in University events such as open days.
- Organize web chats and coordinate student and alumni volunteers.
- Assist the Digital Marketing Officer with the production of recruitment-related videos, including idea generation, recruiting student volunteers, planning interview questions/storyboarding, and liaising with the production team.
- Report on the effectiveness of recruitment and conversion activities by providing relevant data, Google Analytics, statistical reports, and monthly updates to the appropriate teams as instructed.
Knowledge, Qualifications, Skills, and Experience
The ideal candidate will have a strong understanding of student recruitment and marketing principles, excellent communication and interpersonal skills, and the ability to work effectively in a team environment. A degree in a relevant field and experience in a similar role are essential.
Terms and Conditions
The successful candidate will be offered a fixed-term contract for up to 6 months, with a salary of £25,138-£29,605 per annum. The University of Glasgow offers a range of benefits, including a generous pension scheme, 41 days of leave per year, and a commitment to supporting the health and wellbeing of its staff.
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