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Content Marketing Specialist

1 month ago

Wilmslow, Cheshire East, United Kingdom careers4a - Jobboard Full time

About the Role:

We are seeking a highly skilled Content Marketing Specialist to join our fast-paced Group Marketing team. As a key member of the team, you will be responsible for developing and executing powerful content strategies across multiple brands within The Citation Group.

Key Responsibilities:

  • Design and execute content strategies for acquisition and nurture purposes.
  • Produce high-quality copy for online and offline channels, including the website, marketing campaigns, sales collateral, and videos.
  • Build strong relationships with internal subject matter experts to ensure accurate and engaging content.
  • Utilize tools like Jasper AI to enhance efficiency without compromising quality.
  • Create SEO-optimised landing page and blog content, working from briefs and prioritising conversion.
  • Collaborate with the graphic design team on marketing activity, including infographics, video ideas, and social content.
  • Proofread written work and ensure all content adheres to brand guidelines and tone of voice.
  • Work closely with a team of Content Executives and a Social Media Executive to produce best-in-class content across the Group and share knowledge and successes.

Requirements:

  • A relevant degree (English/Journalism).
  • Up to two years of experience in content creation.
  • Experience working with Content Management Systems (e.g. WordPress).
  • Experience using AI tools responsibly for content ideation and creation.

What We Offer:

  • 25 Days of Holiday + Bank: Enjoy time off to relax and recharge.
  • Post-Wedding Bliss: Take extra weeks of holiday to celebrate your special day.
  • Healthcare cash plan: Support your health and wellbeing.
  • Community Days: Give back to your community and make a positive impact.