Content Marketing Specialist
3 weeks ago
About the Role:
We are seeking a highly skilled Content Marketing Specialist to join our fast-paced Group Marketing team. As a key member of the team, you will be responsible for developing and executing powerful content strategies across multiple brands within The Citation Group.
Key Responsibilities:
- Design and execute content strategies for acquisition and nurture purposes.
- Produce high-quality copy for online and offline channels, including the website, marketing campaigns, sales collateral, and videos.
- Build strong relationships with internal subject matter experts to ensure accurate and engaging content.
- Utilize tools like Jasper AI to enhance efficiency without compromising quality.
- Create SEO-optimised landing page and blog content, working from briefs and prioritising conversion.
- Collaborate with the graphic design team on marketing activity, including infographics, video ideas, and social content.
- Proofread written work and ensure all content adheres to brand guidelines and tone of voice.
- Work closely with a team of Content Executives and a Social Media Executive to produce best-in-class content across the Group and share knowledge and successes.
Requirements:
- A relevant degree (English/Journalism).
- Up to two years of experience in content creation.
- Experience working with Content Management Systems (e.g. WordPress).
- Experience using AI tools responsibly for content ideation and creation.
What We Offer:
- 25 Days of Holiday + Bank: Enjoy time off to relax and recharge.
- Post-Wedding Bliss: Take extra weeks of holiday to celebrate your special day.
- Healthcare cash plan: Support your health and wellbeing.
- Community Days: Give back to your community and make a positive impact.
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