Regional Media Acquisition Planning Manager

1 month ago


London, Greater London, United Kingdom Humankind Global Recruitment Full time
Regional Media Acquisition Planning Manager

Full Time

Location: London (W2 Hybrid)

We are seeking an experienced media and acquisition planner/strategist to join our team. As a key member of our media acquisition team, you will be responsible for developing and leading 360 acquisition plans that drive growth through online and offline marketing campaigns.

Key responsibilities include:

  1. Partnering with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
  2. Implementing and managing both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
  3. Building strategies and tactics: implementing optimisation and measurement of consumer.
  4. Leading cross-functional acquisition channels and media input, deliverables, timelines, and communicating progress and issues.
  5. Managing the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
  6. Monitoring and controlling all costs that are associated with business-wide media campaigns, initiatives, and pilot projects.
  7. Working with key cross-functional stakeholders defining the requirements for the region's digital acquisition marketing technology to maximise marketing performance and profitability.
  8. Implementing tracking and monitoring of performance against the business's overall goals and objectives.
  9. Providing weekly/monthly/quarterly/annual forecasts for all channels, brands, and regions.
  10. Monitoring and optimising ROI performance, and communicating results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
  11. Testing, optimising, and scaling channels for growth efficiency.
  12. Leading efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels.
  13. Creating tactical execution plans for each marketing channel to achieve program/campaign and commercial objectives.
  14. Leading the regional AQ marketing planning by partnering with other acquisition marketing areas including Affiliates, SEO, Social Media, and Innovation to build robust 360 plans.

Requirements include:

  • 10+ years experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
  • Extensive experience working with ad-serving platforms and digital monitoring tools as well as with offline marketing tools and strategies.
  • Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
  • High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others.
  • Highly analytical and data driven with proficiency in A/B testing.
  • The ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
  • Strong communication skills with the ability to work comfortably on multiple concurrent projects.

We offer a competitive salary of £70k - £80k DOE, private health cover, and various discounted products and services.



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