Regional Media Acquisition Planning Manager
1 month ago
Full Time
Location: London (W2 Hybrid)
We are seeking an experienced media and acquisition planner/strategist to join our team. As a key member of our media acquisition team, you will be responsible for developing and leading 360 acquisition plans that drive growth through online and offline marketing campaigns.
Key responsibilities include:
- Partnering with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
- Implementing and managing both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
- Building strategies and tactics: implementing optimisation and measurement of consumer.
- Leading cross-functional acquisition channels and media input, deliverables, timelines, and communicating progress and issues.
- Managing the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
- Monitoring and controlling all costs that are associated with business-wide media campaigns, initiatives, and pilot projects.
- Working with key cross-functional stakeholders defining the requirements for the region's digital acquisition marketing technology to maximise marketing performance and profitability.
- Implementing tracking and monitoring of performance against the business's overall goals and objectives.
- Providing weekly/monthly/quarterly/annual forecasts for all channels, brands, and regions.
- Monitoring and optimising ROI performance, and communicating results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
- Testing, optimising, and scaling channels for growth efficiency.
- Leading efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels.
- Creating tactical execution plans for each marketing channel to achieve program/campaign and commercial objectives.
- Leading the regional AQ marketing planning by partnering with other acquisition marketing areas including Affiliates, SEO, Social Media, and Innovation to build robust 360 plans.
Requirements include:
- 10+ years experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
- Extensive experience working with ad-serving platforms and digital monitoring tools as well as with offline marketing tools and strategies.
- Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
- High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others.
- Highly analytical and data driven with proficiency in A/B testing.
- The ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
- Strong communication skills with the ability to work comfortably on multiple concurrent projects.
We offer a competitive salary of £70k - £80k DOE, private health cover, and various discounted products and services.
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