Digital Marketing Strategist
1 day ago
About the Role
BeTechnology Group Limited is seeking a Digital Marketing Manager to join their team in Newcastle. This is a fully onsite role where you'll work directly with the department leader to support and execute key digital marketing initiatives that drive growth and engagement.
Key Responsibilities:
- Support Digital Marketing Initiatives: Work closely with the department leader to strategize and execute digital marketing campaigns, focusing on core marketing pillars.
- Technical SEO: Conduct detailed technical SEO audits and implement optimizations to improve search visibility and site performance.
- PPC Campaign Management: Develop, manage, and optimize PPC campaigns across various platforms, analyzing performance and driving cost-effective customer acquisition.
- Email Marketing: Execute and analyze email marketing campaigns to nurture leads, improve engagement, and maximize conversions.
- Lead Forensics: Utilize lead forensics tools to track, analyze, and optimize lead generation, identifying and capitalizing on opportunities.
Essential Experience and Skills:
- Technical SEO: Strong technical SEO skills with hands-on experience in optimizing websites for improved organic search visibility.
- PPC Campaigns: Demonstrated experience in managing and scaling PPC campaigns with measurable success in a B2C and e-commerce environment.
- Data and Analytics: Exceptional analytical skills with a data-driven approach to decision-making; experience with tools like Google Analytics, SEMrush, or similar.
- B2C and E-Commerce Background: A solid background in B2C digital marketing and a strong understanding of the e-commerce landscape.
About You:
- Creative and Strategic Thinker: You bring fresh ideas and have a keen eye for innovation within digital marketing.
- Data-Driven and Results-Focused: You are meticulous in analyzing metrics and driven to achieve results.
- Proactive and Adaptable: Able to work independently and collaboratively, with a flexible approach to evolving priorities and campaign needs.
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