Digital Marketing Strategist
7 days ago
About Us:
Sage City is a leading SaaS company where people make Sage great. We're committed to working in a hybrid way and invite you to join our team.
Job Description:
We are seeking an experienced Digital Marketing Strategist to manage day-to-day trading of cloud native products within small segments online on European locales. You will utilise performance insights, digital best-practice, and marketing plans to collaborate with locales teams and ensure customer experience and commercial goals are successfully aligned and achieved.
Key Responsibilities:
- Website Ownership:
• Review and propose promotional, experimentation, personalisation and optimisation initiatives and tactics to improve trading performance.
• Ensure ecommerce learning and actions leading growth on a global level are communicated and implemented on European locales.
• Conduct regular website reviews to mitigate any errors on site. - Performance Reporting and Optimisation:
• Ownership of tracking daily key performance metrics, looking at run rates for visits, engagement, journey funnel trends to create actions for improvement.
• Utilise various tools and insight analysis across the teams to drive through new initiatives which focus on the customer and conversion.
• Weekly sales reporting to the Digital Trading Manager on market performance and action plans for the coming weeks. - Cross-Functional Collaboration:
• Responsible for best-in-class merchandising, through effective planning, briefing & review of campaigns, ensuring other digital teams have necessary information in a timely manner.
• Collaboration with the local team to provide performance insights, identify customer problems or opportunities and solve these through website merchandising and/or customer acquisition activities or initiatives.
• Deputise for Digital Trading Managers at relevant meetings when required.
Function: Performance Marketing
Country: United Kingdom
Office Location: Newcastle; Winnersh
Work Place type: Hybrid
Estimated Salary: £55,000 - £65,000 per annum.
About the Role:
This is a challenging and rewarding role that requires a unique blend of technical skills, business acumen, and creative vision. If you're passionate about delivering exceptional customer experiences and driving business growth, we encourage you to apply.
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