Digital Optimization Lead

6 days ago


Manchester, United Kingdom Humankind Global Recruitment Full time
Job Description

We are seeking a highly skilled Digital Optimization Lead to join our team at Humankind Global Recruitment. This is a senior role within our Conversion Optimization Team, and we're looking for an experienced professional with a strong track record of ideating, implementing, and scaling digital marketing or technology enhancement programs.

About the Role:

  • Salary: £80,000 - £120,000 per annum
  • Location: Manchester (hybrid working model, 2 days a week in office)
  • Travel Requirements: International travel (10% or less)

Key Responsibilities:

  1. Collaborate with marketing and conversion experts to develop and implement technology stacks to optimize the website customer experience for maximum customer conversion and retention
  2. Define and execute the agency's technical vision and strategy for the conversion technology stack
  3. Ensure agency teams are using the technology and products to maximum effect and are trained adequately and supported with easy-to-follow documentation
  4. Review and evaluate all product development requests from marketers or other business units, weighing complexity against impact, negotiating with project, commercial, and marketing stakeholders
  5. Oversee the backlog and prioritization of product requests, always prioritizing for results for business and a seamless website experience for the customer, overseeing the QA and UAT of the delivered solutions
  6. Ensure that all new and prioritized projects are properly defined, from deep requirements gathering, and that scope is well understood and well-documented
  7. Bring a deep understanding of the new technology enablement and how it is to be used to deliver value to the marketing teams
  8. Collaborate with marketers, business intelligence, analytics, and customer insights to improve the reporting stack enabling experts to better identify opportunities from data analysis
  9. Foster cross-functional collaboration between: Development, CMS, Project Managers, Business Analysts, Product Managers, Web Architecture, Security, Web Performance
  10. Maintain deep knowledge of new or emerging conversion optimization-focused technologies (A/B testing tools, call-to-action tools, personalization tools, analytics, etc.) that can help develop out product and technology suite
  11. Be extremely thorough in documentation to grow the agency's intellectual property and enable the users of your solutions to adopt and adapt to new processes and capabilities
  12. Contribute into executive-level reports, work closely with or for senior leaders in commercial and marketing agency to help define technology impact and return on investment

Requirements:

  • 5+ years of conversion optimization, digital marketing, product, or technology management experience in a performance-centric or data-driven organization
  • A successful track record of ideating, implementing, and scaling digital marketing or technology enhancement programs
  • The ability to thrive in a data-driven organization, helping facilitate technology solutions to complex marketing problems and is able to nurture multiple streams of work through the implementation process concurrently
  • Ability to manage and prioritize multiple projects simultaneously within a complex organization
  • Strong negotiation and relationship-building skills
  • Hybrid working model (2 days a week in office min)
  • Must be able to travel internationally as required (10% or less)


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