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Customer Optimization Analyst

4 months ago

Manchester, United Kingdom Hard Rock Digital Full time

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.


Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?


What’s the position?

Our Customer Optimization Analysts will form a team reporting to the Senior Customer Optimization Manager and will execute and drive improvement in our strategy for customer profiling and segmentation, detecting coordinated trading patterns, offering behavioural insights, awareness of pricing dynamics, how margin is applied and the identification of in-play strategies. There will be extensive collaboration with sportsbook ops, risk, VIP and BI teams.


What are we looking for?

Ideally you will:

  • Have extensive experience in the trading function of a top tier sportsbook
  • Be able to correctly identify sharp strategies and players
  • Have experience in customer profiling, or a related field within sports betting
  • Understand market volatility and weaknesses
  • Have experience in customer profiling, or a related field within sports betting
  • Be an exceptional team member, sharing knowledge with those less experienced
  • Have strong communication and presentation skills. You will be logical but open minded in your thinking and have an analytical mindset
  • Have understanding of bonus and promotion optimization angles and strategies
  • Familiarity with online betting communities
  • Be proficient in Microsoft Office, particularly Excel and PowerPoint.
  • Be a subject matter expert on US Sports and sportsbook


What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

  • Competitive pay and benefits
  • Flexible vacation allowance
  • Startup culture backed by a secure, global brand
  • Opportunity to help run a sportsbook enjoyed by millions as part of a passionate team


Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)