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Brand Manager

2 months ago

Egham, Surrey, United Kingdom ACS International Schools Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our team at ACS International Schools. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive enrolment and retention targets.

Key Responsibilities
  • Contribute to the development of annual marketing objectives to drive enrolment of new students.
  • Collaborate with the Head of Marketing to evolve the prospective family customer journey and integrate new approaches and communications.
  • Manage social media channels and source content from across the school to align with the agreed content strategy.
  • Champion parent communications and work with school stakeholders to elevate the parent/school communication customer experience.
  • Work with the Head of Marketing to define key messages with key school stakeholders and staff, ensuring all staff are updated with marketing plans.
  • Gather insights and execute effective, market-leading on and offline campaigns to drive enrolment.
  • Manage Open Events and support Admissions on future schools' events.
  • Engage with school leaders and Education Strategy Services to evolve the ACS Egham proposition.
  • Collate requirements for marketing collateral and assets and work with the brand team to deliver high-quality school marketing materials.
  • Update and make changes to the school website, where applicable.
  • Source editorial stories and content to support PR and parent communication.
  • Evaluate all available data, surveys, and online sources, and monitor competitor activity.
  • Build a relationship with the PSO to build insights, engagement, and an understanding of perceptions towards the school.
  • Evaluate and analyse campaign activity, optimize, and suggest improvements.
  • Own and manage the HS Graduation event and campus events.
  • Review and approve key school tactical communications, such as the curriculum guide, and assist with school materials as required.
Requirements
  • Marketing professional with demonstrable experience of 3+ years in digital and social campaign marketing.
  • Experience of managing social media accounts.
  • Data rational with the ability to analyse.
  • Attention to detail.
  • Ability to build positive relationships.
  • Event organisation experience desirable.
  • Video editing desirable.
  • Good project management skills with an eye for detail and an ability to see things through.