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Digital Marketing Specialist
1 month ago
JAM IT Consultancy Ltd is seeking a skilled Apprentice Digital Marketer to join our team. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to drive business growth.
Key Responsibilities:Digital Presence:- Develop and execute a comprehensive digital strategy that aligns with our company's overall marketing objectives.
- Represent our company on various digital channels, creating and maintaining engaging content to build our online presence.
- Ensure all digital materials and channels adhere to our brand guidelines and messaging.
- Manage our LinkedIn sponsored updates account, designing graphics, writing content, creating landing pages, and A/B testing to optimize results.
- Oversee our Google Ads account, researching keywords, writing ads, analyzing results, and continually testing and optimizing ads for increased click rates.
- Collaborate with our content team to plan digital distribution campaigns around upcoming content releases.
- Work with our website team to optimize website landing pages for digital campaigns and build pages around lead generation forms.
- Manage the administration of our Marketing Automation platform (Act-On).
- Manage and maintain our marketing databases, uploading contacts from various sources, ensuring data quality, and segmenting databases effectively to optimize nurture programs.
- Design, write, and send personalized outbound marketing emails to deliver key messaging and content to nurture contacts through the marketing funnel.
