Head of Digital Marketing Strategy
2 weeks ago
We're seeking a talented Head of Digital Marketing to join our team at the Birmingham Panthers, a pioneering netball franchise dedicated to elevating elite netball and celebrating the power of women in sport.
As a key member of our team, you'll be responsible for developing and executing our digital marketing strategy, driving innovation, and enhancing our brand presence across all digital platforms.
Key Responsibilities- Digital Strategy and Brand Presence: Lead the development of our digital marketing strategy, growing and commercialising our fan base, and elevating our brand across all digital platforms.
- Content and Social Media Management: Oversee content creation, from concept to execution, ensuring cohesive storytelling across social media, website, and email campaigns.
- Community and Fan Engagement: Drive innovative online and offline engagement campaigns to deepen fan connections and enhance our vibrant fan community.
- Campaign Management: Lead multi-channel digital campaigns for ticket sales, volunteering, community events, and partner activations, using data to assess campaign performance and inform future planning.
- Team Leadership: Manage and mentor team members, fostering a collaborative team culture.
- Brand Collaborations: Collaborate with partners and sponsors on digital campaigns, ensuring mutually beneficial relationships and brand alignment.
- Agency Management: Briefing, managing, and reviewing the performance of external agencies and freelancers on an ongoing basis.
- England Netball Liaison: Serve as the main point of contact for all marketing and communications enquiries with England Netball, ensuring alignment and collaboration on shared goals.
- Digital Analytics: Utilise data and analytics to track engagement metrics, optimise strategies, and report on KPIs.
- CRM: Work with an external agency to oversee the delivery of our CRM activity and ensure we maintain and strengthen fan relationships.
- Media Relations: Work closely with the media relations consultant to ensure consistent, positive brand messaging across press and public relations.
- Proven experience in digital marketing and communications, ideally within the sports or entertainment industry.
- Strong knowledge of social media platforms, content management systems, and digital campaign strategies.
- Experience managing external agencies and freelancers, setting objectives, reviewing performance, and driving results.
- Creative and innovative thinking to develop engaging marketing campaigns with a results-driven approach.
- Ability to manage and lead a team, including experience with cross-functional and freelance team management.
- Self-starter with the ability to work independently and take initiative.
- Excellent verbal and written communication skills with a strong editorial eye.
- Proficiency in analysing data and metrics to evaluate campaign success.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- Flexible and adaptable, comfortable working in a fast-paced environment and available for match days, including evenings and weekends.
- A team player with a collaborative approach.
We offer a competitive salary, a collaborative and supportive team culture with a focus on innovation, and the opportunity to work in an energetic, fast-growing sports franchise.
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Walsall, United Kingdom Birmingham Panthers Full timeAbout UsThe Birmingham Panthers are a bold, pioneering netball franchise with a mission to elevate elite netball and celebrate the power of women in sport. We're committed to building a world-class performance environment in the West Midlands, backed by top-tier coaching, advanced sports science, and a player-first, female-focused development approach.With...
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Head of Digital Marketing
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Walsall, United Kingdom Birmingham Panthers Full timeJob Description About Us The Birmingham Panthers are a bold, pioneering netball franchise with a mission to elevate elite netball and celebrate the power of women in sport. We're committed to building a world-class performance environment in the West Midlands, backed by top-tier coaching, advanced sports science, and a player-first, female-focused...
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walsall, United Kingdom Birmingham Panthers Full timeAbout Us The Birmingham Panthers are a bold, pioneering netball franchise with a mission to elevate elite netball and celebrate the power of women in sport. We're committed to building a world-class performance environment in the West Midlands, backed by top-tier coaching, advanced sports science, and a player-first, female-focused development approach....
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