On-Trade Commercial Expert

6 days ago


Greater Manchester, United Kingdom The Advocate Group Full time
Premium Brands Development Manager Opportunity

We are looking for an experienced On-Trade commercial expert to develop and implement strategies to drive business growth for premium brands across the UK. This exciting opportunity requires someone with skills in winning new business, negotiations, and target-driven approach.

Job Overview

This role involves working closely with internal teams to acquire large premium groups and national accounts, targeting business within premium pubs, bars, restaurants, and hotels, and developing a proactive engagement strategy that extends beyond tender periods.

Main Responsibilities:
  • Identify and capitalize on market opportunities to drive business growth
  • Work collaboratively with internal teams to ensure database alignment and maximize opportunity
  • Develop and execute compelling marketing and commercial tenders in partnership with relevant departments

In addition, you will network with sales teams to increase awareness of the brand portfolio, utilize wholesale data to strengthen and expand brand presence, monitor and respond to changes in wholesale order performance, onboard and support new accounts, and manage full account responsibility with guidance from leadership, including budget and discretionary investments.

What We Offer:
  • £45,000 - £55,000 per annum plus travel allowance and bonus
  • A dynamic and supportive work environment


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