Paid Media Specialist
5 days ago
**Job Summary**
Certain Advantage is seeking a highly skilled PPC/Paid Media Executive to join our team. As a key member of our marketing department, you will be responsible for managing and optimizing our paid media campaigns across various platforms, including Google Ads, Bing, and Facebook.
**Key Responsibilities:**
- Develop and execute paid media strategies to drive conversions and revenue growth
- Manage and optimize Google Ads campaigns, including search, display, video, and discovery ads
- Collaborate with the design team to create visually appealing ad copy and landing pages
- Analyze campaign performance using data and metrics to inform optimization decisions
- Ensure all accounts are tracking the correct conversion actions and goals
- Split-test and experiment with new ad creative and targeting strategies
- Report on campaign performance and provide insights to stakeholders
**Requirements:**
- Proven experience in PPC/Paid Search campaigns, with a strong understanding of Google Ads and other paid media platforms
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
- Ability to experiment and learn new skills, with a willingness to take calculated risks and try new approaches
**What We Offer:**
- Competitive salary and bonus structure
- 25 days holiday + bank holidays
- Staff wellness perks and private healthcare
- Hybrid working arrangement, with 3 days office-based
**Salary Range:** £25-35k, depending on experience and qualifications. We are open to considering different levels of experience and qualifications, so please don't hesitate to apply if you think you'd be a good fit for this role.
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