Campaign Strategy Manager
4 weeks ago
As our Campaign Delivery Manager, you will develop and manage new business campaign strategies for our chosen Industry Verticals and manage our Marketing Programme Specialist(s) to deliver prerequisite lead values to ensure we meet our targets. You will ensure timely campaign delivery and execution, and drive continued improvement by evaluating successes and identifying improvement opportunities to deliver outstanding ROI for your assigned Industry Verticals and campaigns.
We work primarily remotely, with office days and meet-ups to enhance relationships and collaborate. So, you will need to be able to work independently and proactively when remote, with excellent communication skills a priority.
- Manage and coordinate the end-to-end development and delivery of campaigns for our Industry Verticals, BAU campaigns and work in collaboration with industry-specific Account Executives.
- Team leadership of our Marketing Programme Specialists to ensure campaign delivery.
- Drive lead generation, customer acquisition, and brand positioning.
- Plan and execute engaging marketing campaigns across various channels, including email marketing, digital advertising, events, social media, content marketing and paid media.
- Ownership of campaign performance reports and tracking.
- Budget Management, tracking spend-to-end results, ensuring budget/result ROI across multiple channels.
- Analyse campaign performance metrics and derive actionable insights to optimise and enhance.
- Own the lead generation data with excellent CRM management to drive lead nurturing and lead scoring.
- Perform regular quality checks to guarantee campaign effectiveness.
- Provide weekly, monthly and quarterly reports to the Chief Product Officer on performance, and required changes/actions to ensure we hit targets without fail.
- Possess strong analytical and problem-solving abilities with a data-driven approach.
- Creative outlook and innovative mindset.
- Competitive salary and benefits package.
- Opportunities for professional growth and career development.
- Vitality Private Healthcare and Life Insurance and Perks.
- Remote working, with the option to come to an office for on-site working and meetings.
- Bank holidays added to annual leave allowance.
- Get your birthday off on top of your annual leave too
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