Digital Marketing Strategist

3 days ago


Aston, United Kingdom Iceland Food Group Full time

Unlock a rewarding career with Iceland Food Group as our ideal candidate for the Affiliate & Partners Executive role. As a key member of our Ecommerce Team, you will play a vital part in driving business success through performance marketing.

About the Role

We are seeking an experienced and results-driven individual to plan, co-ordinate, develop, implement and manage Affiliate & Partner marketing campaigns. The successful applicant will have knowledge and experience of all stages of the digital marketing cycle, excellent organisational, time-management and interpersonal skills, and a strong attention to detail.

Key Responsibilities
  1. Contribute towards and execute the integrated digital marketing strategy in line with the marketing and business strategy across the Affiliate programme.
  2. Co-ordinate, monitor and manage marketing activities by collaborating with relevant teams to create and maintain campaign assets and promos.
  3. Source and identify key promotions and liaise with the relevant merchandising and trading teams as required.
  4. Prepare collateral and liaise with partners to support marketing campaigns and organize their timely and accurate distribution.
  5. Ensure consistent digital media executions across all customer-facing communications and campaigns.
  6. Identify, engage, co-ordinate, nurture and manage affiliate relationships.
  7. Maintain partnerships with affiliated businesses and agencies.
  8. Develop online referrals and brands awareness.
  9. Measure and produce reports on Affiliate & Partner marketing performance using relevant KPIs and ensure campaigns are in line with budget.
  10. Acquire insight into online marketing trends and competitor campaign activity.
About You

A minimum of 2 years Affiliate marketing experience and ideally some wider performance marketing experience is required. Proficiency in Microsoft Excel, Word and PowerPoint is also necessary, as well as skills and experience in briefing compelling creative content, building and executing integrated campaigns, and analysing complex data. A good team player with a sense of ownership and responsibility and an understanding of their impact on achieving success is essential.

What We Offer
  • A very competitive salary of £50,000 - £60,000 per annum, dependent on experience.
  • An excellent benefits package including 25 days holiday, plus 8 days bank holiday, 15% store discount, 30% club individual restaurant discount, parking, highly subsidised restaurant onsite with our own Michelin Star Chef, subsidised Costa onsite, discounted gym membership, charity fundraising events, educational sponsorship, enhanced maternity/paternity leave, long service awards, reward & recognition.
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