Digital Marketing Specialist
4 weeks ago
Logistics UK is seeking a Digital Marketing Specialist to drive our multi-channel digital marketing strategy forward. This role is perfect for someone with foundational experience in digital marketing who's eager to expand their skills in a hands-on role across diverse channels, including paid search, email, SMS, SEO, social media, and more.
Key Responsibilities:- Implement and fine-tune multi-channel digital marketing campaigns across email, search, display, PPC, and social media.
- Track and report on campaign success using tools like Google Analytics, optimising regularly to achieve the best results.
- Stay on top of digital marketing trends and competitor activities to discover new strategies for testing and improvement.
- Contribute to our SEO efforts by optimising key landing pages and supporting content creation initiatives.
- Design visually engaging email campaigns, create tailored customer segments in our CRM, and ensure campaigns align with audience needs.
- Work on user journeys and landing page enhancements to boost conversion rates.
- Collaborate with the Digital and Social Media Managers to launch and oversee paid social campaigns across platforms like Facebook, Instagram, and LinkedIn.
Requirements
We are looking for a dynamic individual to join our team. If you have held roles like Digital Marketing Assistant, Marketing Assistant, or Marketing Executive, or if you are a recent university graduate eager to kickstart your career, we want to hear from you.
- You are highly proficient in Microsoft Office, especially Excel, and can navigate data with ease.
- Your passion for innovative marketing shines through in everything you do.
- You have successfully used tools like Google Ads and Facebook Ad Manager to create, monitor, and optimise impactful marketing campaigns.
- You have a good grasp of Google Analytics or similar reporting platforms, and are able to analyse campaign performance and draw actionable insights.
- You are comfortable using Content Management Systems to manage and update online content.
- You understand the importance of metrics and reporting in digital marketing, using these insights to track progress, meet targets, and enhance campaign effectiveness.
- You hold a degree or an equivalent marketing qualification.
- A background or understanding of the logistics, retail, or manufacturing sectors would be a bonus, as would familiarity with membership organisations.
We value our employees and offer a wide range of benefits recognising that no two employees are the same – everyone has different preferences and needs that change over time.
- 25 days of annual leave plus bank holidays
- Christmas Working Arrangement for extra days off during the festive period
- Health Cash Plan for all employees and Private Medical Insurance for managers
- Employee Assistance Programme and Mental Health First Aiders
- Enhanced Family Leave policy
- Flexible and remote working arrangements
- Two paid days off per year for charity or volunteering work
- Various learning and development opportunities
- Range of pension schemes
- Award scheme to recognise outstanding employees
- Life Assurance Scheme for peace of mind
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