Digital Marketing Specialist

4 weeks ago


Tunbridge Wells, Kent, United Kingdom Logistics UK Full time

Logistics UK is seeking a Digital Marketing Specialist to drive our multi-channel digital marketing strategy forward. This role is perfect for someone with foundational experience in digital marketing who's eager to expand their skills in a hands-on role across diverse channels, including paid search, email, SMS, SEO, social media, and more.

Key Responsibilities:
  • Implement and fine-tune multi-channel digital marketing campaigns across email, search, display, PPC, and social media.
  • Track and report on campaign success using tools like Google Analytics, optimising regularly to achieve the best results.
  • Stay on top of digital marketing trends and competitor activities to discover new strategies for testing and improvement.
  • Contribute to our SEO efforts by optimising key landing pages and supporting content creation initiatives.
  • Design visually engaging email campaigns, create tailored customer segments in our CRM, and ensure campaigns align with audience needs.
  • Work on user journeys and landing page enhancements to boost conversion rates.
  • Collaborate with the Digital and Social Media Managers to launch and oversee paid social campaigns across platforms like Facebook, Instagram, and LinkedIn.

Requirements

We are looking for a dynamic individual to join our team. If you have held roles like Digital Marketing Assistant, Marketing Assistant, or Marketing Executive, or if you are a recent university graduate eager to kickstart your career, we want to hear from you.

  • You are highly proficient in Microsoft Office, especially Excel, and can navigate data with ease.
  • Your passion for innovative marketing shines through in everything you do.
  • You have successfully used tools like Google Ads and Facebook Ad Manager to create, monitor, and optimise impactful marketing campaigns.
  • You have a good grasp of Google Analytics or similar reporting platforms, and are able to analyse campaign performance and draw actionable insights.
  • You are comfortable using Content Management Systems to manage and update online content.
  • You understand the importance of metrics and reporting in digital marketing, using these insights to track progress, meet targets, and enhance campaign effectiveness.
  • You hold a degree or an equivalent marketing qualification.
  • A background or understanding of the logistics, retail, or manufacturing sectors would be a bonus, as would familiarity with membership organisations.

We value our employees and offer a wide range of benefits recognising that no two employees are the same – everyone has different preferences and needs that change over time.

  • 25 days of annual leave plus bank holidays
  • Christmas Working Arrangement for extra days off during the festive period
  • Health Cash Plan for all employees and Private Medical Insurance for managers
  • Employee Assistance Programme and Mental Health First Aiders
  • Enhanced Family Leave policy
  • Flexible and remote working arrangements
  • Two paid days off per year for charity or volunteering work
  • Various learning and development opportunities
  • Range of pension schemes
  • Award scheme to recognise outstanding employees
  • Life Assurance Scheme for peace of mind


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