Content and Email Strategist

1 day ago


Liverpool, Liverpool, United Kingdom PayPoint Group Full time

About the Role

We are looking for an experienced Email and Content Strategist to join our PayPoint Group team. As a key member of our Consumer Marketing team, you will play a vital role in producing and delivering integrated marketing plans that drive customer acquisition, retention, and lifetime value for our B2C brands.

Responsibilities:

  1. Collaborate with the Head of Consumer Marketing to own and execute day-to-day marketing communications plans for all PayPoint Group brands, recommending activities and campaigns that meet monthly and annual revenue targets.
  2. Work with Marketing teams and other departments to create, monitor, and execute integrated communications campaigns across multiple channels, including email, SMS, direct mail, and social media.
  3. Introduce best practices for content creation, subject lines, timing, frequency, and format, taking into account the customer lifecycle.
  4. Partner with Creative, CRM, and other teams to develop new email templates for our email service provider.
  5. Implement a testing program to continuously optimize campaign performance.
  6. Approve all direct-to-customer marketing communication content, creative, and messages to ensure they motivate customers and drive purchases.
  7. Pursue methods to grow database size, quality, and improved segmentation.
  8. Verify compliance and legal sign-offs prior to campaign emission.
  9. Act as a Brand Guardian for defined brands, ensuring consistent application of brand guidelines and Tone of Voice across all campaigns.
  10. Analyze and report on revenue and engagement, suggesting improvements to ensure campaigns are cost-effective and aligned with commercial business KPIs.
  11. Assist in the day-to-day management of marketing agencies by providing information and direction.
  12. Ensure timely internal stakeholder engagement throughout marketing planning processes.


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