Content and Email Strategist
1 day ago
About the Role
We are looking for an experienced Email and Content Strategist to join our PayPoint Group team. As a key member of our Consumer Marketing team, you will play a vital role in producing and delivering integrated marketing plans that drive customer acquisition, retention, and lifetime value for our B2C brands.
Responsibilities:
- Collaborate with the Head of Consumer Marketing to own and execute day-to-day marketing communications plans for all PayPoint Group brands, recommending activities and campaigns that meet monthly and annual revenue targets.
- Work with Marketing teams and other departments to create, monitor, and execute integrated communications campaigns across multiple channels, including email, SMS, direct mail, and social media.
- Introduce best practices for content creation, subject lines, timing, frequency, and format, taking into account the customer lifecycle.
- Partner with Creative, CRM, and other teams to develop new email templates for our email service provider.
- Implement a testing program to continuously optimize campaign performance.
- Approve all direct-to-customer marketing communication content, creative, and messages to ensure they motivate customers and drive purchases.
- Pursue methods to grow database size, quality, and improved segmentation.
- Verify compliance and legal sign-offs prior to campaign emission.
- Act as a Brand Guardian for defined brands, ensuring consistent application of brand guidelines and Tone of Voice across all campaigns.
- Analyze and report on revenue and engagement, suggesting improvements to ensure campaigns are cost-effective and aligned with commercial business KPIs.
- Assist in the day-to-day management of marketing agencies by providing information and direction.
- Ensure timely internal stakeholder engagement throughout marketing planning processes.
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