Senior Executive

1 day ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Senior Paid Media Executive

A fast-growing independent digital marketing agency, Tribal Tech, is seeking a Senior Paid Media Executive to join our team. We're known for our innovative strategies and client-first approach.

We work with a diverse range of clients across various industries, helping them achieve their business goals through effective and data-driven paid media campaigns.

As a Senior Paid Media Executive, you will play a pivotal role in planning, executing, and optimising paid media campaigns across both Paid Search (Google Ads, Bing Ads) and Paid Social (Facebook, Instagram, LinkedIn, etc.).

Campaign Strategy & Planning:
  • Develop and execute comprehensive paid media strategies that align with client objectives.
  • Conduct thorough research and analysis to identify target audiences, keywords, and creative opportunities.
  • Create detailed media plans, including budget allocation, channel selection, and timeline management.
Campaign Management:
  • Manage end-to-end paid media campaigns on platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and others.
  • Optimise campaigns to maximise ROI, including bid management, A/B testing, audience segmentation, and creative adjustments.
  • Monitor and report on campaign performance, making data-driven decisions to improve outcomes.
  • Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.
  • Collaborate with clients to refine strategies and set future goals based on performance data.
  • Work closely with the creative team to develop compelling ad copy, visuals, and landing pages.
  • Ensure an integrated approach to client campaigns, leveraging expertise in SEO, content, analytics, and other relevant areas.
  • Mentor and guide junior team members, sharing best practices and helping them develop their skills.
  • Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
  • Proficiency in platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Experience with bid management tools (e.g., Google Ads, Bing Ads).

Competitive salary and performance-based bonuses.

Opportunities for professional development and career progression.

Flexible working environment with the option for remote work.

Access to the latest tools and technologies in digital marketing.

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