Marketing Communications Specialist

2 weeks ago

Leatherhead, Surrey, United Kingdom Smithers Full time
Marketing Specialist Opportunity

An exciting opportunity has arisen to play a key part in marketing a diverse range of B2B professional and technical services to clients across the UK and Europe in a range of sectors, including consumer, pharmaceutical, and medical, industrial, aerospace, and energy.

Key Responsibilities
  • Lead the division's content marketing activity and contribute to a strategy that supports brand positioning, search objectives, maximizes engagement, and lead generation.
  • Write and create compelling content to generate leads and support business objectives, from articles and news items to video, webinars, and infographics.
  • Create, develop, and execute marketing campaigns across a range of channels to achieve lead and enquiry generation, with email as a core channel.
  • Lead the division's search marketing activity, providing knowledge and support to the business on SEO best practice, ensuring strong organic search ranking, and delivery of qualified search traffic.
  • Continually improve the effectiveness and response rate of marketing activity.
Requirements
  • A minimum of two years' experience in a similar role is preferred, with proven experience and skills in creating and executing marketing campaigns for lead generation, devising and planning campaign activity to meet business targets using multiple channels, creative copy writing, and developing messaging for a range of channels.
  • Proven success in managing multiple campaigns, increasing search traffic, driving audience engagement, conversion, and lead generation.
  • Strong commercial awareness, solid analytical ability, and critical assessment skills.
  • An ability to work closely with stakeholders across the business and build effective relationships.

In return, we offer a competitive salary with excellent benefits and the opportunity to work with a global employer.

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