Digital Marketing and Communications Specialist

3 weeks ago

Leatherhead, Surrey, United Kingdom Broadplace Advertising Ltd Full time
About Broadplace

Broadplace is a highly successful and multi-award winning digital performance marketing agency, established for over 20 years. We are an officially recognised Google Partner, Facebook Partner and Microsoft Elite Channel Partner agency. Our award-winning combination of digital capabilities, talent, technology and industry partnerships enables us to deliver fully integrated strategies to clients across various verticals, including travel, education, automotive, insurance and retail/e-Commerce.

Our mission is to deliver success for everyone connected to Broadplace; Partners, Employees & Community. Our culture is one that cares, nurtures expertise, is fun, inclusive and rewarding for all.

Our mission, culture and decisions are driven by our core values of: Accountability, Positivity, 110%, Caring, Autonomy and Expertise - which allows everyone to feel accountable and empowered to achieve their full potential.

About the Role

The Marketing and Communications Executive will take ownership of the marketing, communications and PR functions for Broadplace. This is a dynamic role that involves managing social media channels, creating and distributing high-quality digital content, and contributing to the lead generation process. The ideal candidate is a seasoned Marketing Executive, who is ready to take on a bigger role with ownership of the Marketing, Communication and PR activities to elevate the agency's brand presence.

Key Responsibilities
  • Create and distribute engaging digital content, including blogs and social media posts
  • Manage and grow Broadplace's social media presence across various platforms
  • Track and report on KPIs, including website traffic, engagement and social performance using Google Analytics
  • Oversee the company CRM, reporting on lead generation
  • Manage email marketing campaigns to ensure timely and relevant communication with target audiences
Ongoing Responsibilities
  • Take full ownership of the company website, ensuring content is up to date and optimised
  • Identify award opportunities and submit entries on behalf of Broadplace
  • Lead PR initiatives to promote the brand and enhance its visibility
  • Plan and execute company events and networking activities
  • Oversee the creation of company collateral, blogs, case studies, and regular newsletters
  • Manage community engagement across digital platforms and maintain Broadplace's presence on external profiles
  • Regular newsletter creation
  • Coordinate welcome packs and merchandise distribution
  • Manage data within HubSpot for lead generation and tracking
  • Manage video content production to support marketing goals
KPIs
  • Increase traffic and engagement for blog and digital content
  • Boost social media traffic and engagement metrics
  • Generate detailed traffic and lead reports via Google Analytics
  • Track and report the number of leads created within the CRM
  • Measure success in PR (e.g. event participation, shortlists, leads generated)
Requirements
  • Proven experience in a Marketing and Communications Executive role, preferably in a B2B setting
  • Excellent written and verbal English with impeccable spelling and grammar
  • Ability to produce creative and informative content that supports business goals
  • Proven experience in managing successful business social media accounts (Facebook, LinkedIn, X, TikTok)
  • Demonstrable experience managing successful paid social strategies
  • Strong presentation skills with the ability to communicate effectively at Board level
  • Strong collaborative skills, able to work closely with the in-house sales and marketing teams
  • Familiarity with CRMs (e.g. HubSpot) and lead generation processes
  • Proficiency in Excel and Google Analytics
  • Good understanding of SEO principles and how content can contribute to optimisation
  • Excellent organisation and time management skills
  • Commitment to maintaining consistency across the company's branding and marketing channels
  • Commercial mindset with a clear understanding of how marketing efforts impact wider business goals
Desirable Skills
  • Knowledge or experience in PPC and SEO
  • Experience with lead generation strategies
  • HubSpot CRM experience
  • Experience in Influencer Marketing
Key Behaviours
  • A strong team player with energy, enthusiasm, and a collaborative mindset
  • Self-starter with a positive, results-driven outlook
  • Creative and analytical thinking, able to set and analyse KPIs for social and content projects
  • Passionate about social media, always seeking new ways to drive engagement
  • Detail-oriented with a strong sense of persistence, always willing to go the extra mile to ensure successful outcomes
  • Able to meet tight deadlines and remain calm under pressure
  • Innovative, with a practical approach to problem-solving and a commitment to quality
Benefits

Broadplace knows there's more to life than work. That's why when you join Broadplace, you will join the Broadplace family. Broadplace has a relaxed atmosphere and a positive, social company culture.

  • Competitive base salary
  • Generous Learning & Development Fund & time off to study
  • Google and Microsoft digital courses and exams
  • Regular internal & external training
  • Generous commission & bonus schemes
  • Company pension scheme
  • Discounted health insurance with Vitality
  • Fun and exciting social culture with plenty of social activities
  • Healthy snack bar & drinks fridge
  • Broadplace break out area with TVs, beanbags, pool and foozball tables
  • Flexible working hours
  • Work passport (work from anywhere up to 2 months of the year)
  • Additional holidays based on length or service
  • Birthday day off
  • Tech and Cycle to Work schemes

Any data that Broadplace Advertising Ltd (Lan2Lan House, Brook Way, Leatherhead, KT22 7NA) collects from you is for recruitment purposes only. Our Privacy Notice is available on our careers page.

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