Digital Marketing and Ecommerce Specialist

1 month ago

Bury, Borough of Bury, United Kingdom In Technology Group Full time
Job Title: Digital Marketing and Ecommerce Executive

Our client, a leading company in the In Technology Group, is seeking a highly skilled Digital Marketing and Ecommerce Executive to join their team. The successful candidate will be responsible for managing and optimizing the company's digital platforms, focusing on sales, marketing, and customer experience.

Key Responsibilities:
  1. Develop and Execute Digital Strategies: Translate business goals into effective digital strategies, aiming to drive growth, improve brand visibility, and maximize return on investment (ROI).
  2. Manage Ecommerce Platforms: Oversee e-commerce platforms, ensuring they deliver an engaging and seamless customer experience while supporting sales objectives.
  3. Website and App Optimization: Promote the website and mobile app, ensuring they provide a high-quality user experience (UX) and are optimized for driving online business growth.
  4. Lead Digital Campaigns: Design and execute digital marketing campaigns across multiple channels such as SEO, PPC, social media, and email marketing, constantly looking for new ways to enhance performance.
  5. Collaborate on Content Marketing: Work with the marketing content team to refine content across email, social media, blogs, and video, ensuring alignment with overall marketing goals.
  6. Analyze and Report Performance: Regularly report key performance metrics, including SEO rankings, customer segmentation, and PPC campaign ROI, providing actionable insights to senior management.
  7. Enhance Online Reputation and Feedback Management: Manage online reviews and feedback for marketplace sales portals, performing competitor analysis to drive strategic improvements.
  8. Coordinate Digital Initiatives: Collaborate with internal teams, external developers, and suppliers to ensure smooth execution of digital marketing efforts, aligning front-end marketing with back-end IT operations.
  9. Optimize Conversion Rates: Conduct market research, usability tests, and customer behavior analysis to optimize conversion rates and enhance the online shopping experience.
  10. Stay Ahead of Industry Trends: Keep up-to-date with the latest digital marketing trends and tools, ensuring the business maintains a competitive edge in the marketplace.
Requirements:
  1. Ecommerce and CMS Expertise: Strong experience with e-commerce platforms and content management systems (CMS) such as Magento, WordPress, and related tools.
  2. SEO, SEM, and PPC Proficiency: In-depth knowledge of SEO, SEM, PPC, and digital advertising strategies, with a proven ability to drive traffic and improve rankings.
  3. Analytics and Reporting Tools: Proficient in using tools such as Google Analytics, SEMrush, and social media analytics to track performance and inform strategy.
  4. Organizational Skills: Effective project management and multitasking abilities, with a demonstrated capacity to manage multiple projects in a fast-paced environment.
  5. Strong Communication: Excellent written and verbal communication skills, capable of delivering clear analysis and recommendations based on data.
  6. Creative and Analytical Thinking: A mix of creative thinking and a data-driven approach, with a strong focus on optimizing performance through actionable insights.
  7. Technical Skills: Proficient in Microsoft Office Suite (Excel and PowerPoint), with the ability to analyze data and create impactful reports.
  8. Collaborative Team Player: Ability to work both independently and as part of a team, fostering collaboration and driving projects forward.
  9. Preferred Experience: Experience in wholesale or B2B environments is an advantage but not required.

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