Digital Marketing Specialist

2 months ago

Bury, Borough of Bury, United Kingdom JD Sports Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team at JD Sports. As a key member of our Digital Merchandising team, you will play a pivotal role in ensuring that our product offerings are optimally positioned to meet customer demands and market trends.

Key Responsibilities
  • Planning:
    • Oversee the effective launch of new products, ensuring they are prepared and online in a timely manner.
    • Coordinate the online presence of new products, utilizing product trackers and KPI reporting to analyze performance.
    • Annotate key information for future reference, including product details, issues, and events.
  • Trading:
    • Monitor reserved stock levels daily and conduct weekly reviews to manage stock holdings.
    • Review low-cover lines in the warehouse and transfer stock from slow-selling stores to maintain sell-through rates.
    • Monitor key replenishments to support trade and ensure teams are aware of updates.
    • Review stock levels across other businesses and stores to service the website.
    • Analyze daily, weekly, monthly, and yearly reports to highlight good and deficient performance.
    • Merchandise the site using Fredhopper algorithms and manual modifications for key products.
    • Conduct site walks to identify potential issues and improve the customer journey.
  • Teamwork:
    • Collaborate with core merchandising, buyers, and marketing teams to sign off products for marketing activity.
    • Work with the wider digital marketing teams to ensure product-related activity is aligned with business objectives.
    • Develop the merchandising team and serve as a point of contact for new technology.
    Requirements
    • Strong analytical skills with the ability to spot potential issues and provide effective solutions.
    • Good understanding of Excel and PowerPoint, with SQL knowledge beneficial.
    • Effective management and leadership experience.
    • Excellent communication and problem-solving skills.
    • Highly organized with strong prioritization and time management skills.
    • Experience in a sports or fashion retailer is advantageous.

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