Digital Optimization Specialist

3 days ago


London, Greater London, United Kingdom WOLVERINE Full time
Job Title:

Digital Optimization Specialist

About the Role:

We are seeking a highly skilled Digital Optimization Specialist to join our team at Sweaty Betty. As a key member of our digital team, you will play a crucial role in driving business growth and customer engagement through data-led decisions.

Responsibilities:
  • To be data-obsessed to identify opportunities within the shopping funnel to drive conversion; looking at both quantitative and qualitative data, and able to provide relevant recommendations or strategies.
  • In alignment with our digital strategy, to own the onsite reporting of key journeys, bringing a commercial and customer-focused mindset working cross-functionally to understand the end-to-end customer journey and able to identify opportunities to improve; balancing both quick wins and longer-term recommendations with incrementality at the fore.
  • Working closely with the Online Trading team to understand trading performance and able to provide guidance on recommendations or levers to test to support performance.
  • Deliver a framework to scope out A/B tests and guide the wider teams' testing approach.
  • Creating strong collaborative relationships and partnering closely with the wider eCommerce, Digital Product, and Performance Marketing teams.
Salary Range:

$80,000 - $110,000 per annum, depending on experience.

Requirements:
  • At least 3 years+ of experience working in a digital optimization role.
  • Experience using Dynamic Yield, Salesforce, Google Analytics, and Content Square advantageous.
  • Demonstrate sound knowledge of CRO programs and a passion for creating a great user experience.
  • An analytical and questioning mentality with the ability to manipulate large, complex data sets and deliver actionable insight.
Our DEI Commitment:

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion, and create an equitable business. We care about our people, our community, and the world. Our DEI mission is to embed diversity, equity, and inclusion at the heart of our business.



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