Digital Optimization Lead

23 hours ago


London, Greater London, United Kingdom WOLVERINE WORLDWIDE INC Full time
Job Description

We are seeking a highly skilled Digital Optimization Lead to join our team at Sweaty Betty. As a key member of our digital marketing team, you will play a crucial role in driving revenue growth and enhancing the customer experience through data-led decision making.

The ideal candidate will have at least 3 years of experience working in a digital optimization role, with a proven track record of success in improving conversion rates and customer engagement. You will be responsible for analyzing large datasets, identifying areas for improvement, and developing actionable insights to inform business decisions.

Key Responsibilities:

  • Analyze customer behavior and purchase patterns to identify opportunities for growth and improvement
  • Develop and implement A/B testing strategies to optimize the customer journey and improve conversion rates
  • Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns
  • Provide regular reporting and analysis to stakeholders on campaign performance and customer behavior

Salary: $80,000 - $110,000 per year.



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