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Marketing Manager

2 months ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Events Marketing Manager - International B2B Events

This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of c8 global conferences during an exciting growth phase for the company.

You will lead audience acquisition and marketing communications for the portfolio of conferences and awards, optimising existing strategies and introducing new ideas to drive growth.

Key responsibilities include:

  • Developing and implementing high-calibre, coordinated marketing campaigns for multiple conferences and awards
  • Utilising a mix of channels, including email, social media, and content marketing, to maximise event visibility and registration
  • Building and managing databases, keeping data up to date and relevant for every campaign
  • Testing, measuring, and evaluating channels and tactics, making adjustments to improve results
  • Managing event websites, ensuring they are user-friendly and optimised for conversion
  • Creating and managing partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue
  • Developing and delivering content marketing strategies that enhance the events' social media

This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.

Key skills and qualifications include:

  • Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards
  • Strong focus on audience / delegate acquisition
  • Ideally experience working in the B2B financial, data or market intelligence sectors
  • Experience devising or influencing events pricing strategies is beneficial
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets
  • Confident use of Excel, CRM and Marketing Automation platforms (SalesForce & Pardot ideally)
  • Solid experience using social media marketing (ideally LinkedIn Ads)
  • Excellent written and verbal communication skills in English
  • Good eye for design and ability to produce high-quality marketing materials