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Digital Commerce Strategist

4 weeks ago

London, Greater London, United Kingdom Pathfinders Full time

A fantastic opportunity to join Pathfinders as a Digital Commerce Strategist. This newly created role will report into the Head of Marketing and manage a digital executive.

You will be responsible for defining and implementing an industry-leading e-commerce process and user experience, leading on digital innovation, and managing the website development pipeline.

Main Responsibilities:

  • Defining and implementing an industry-leading e-commerce process and user experience
  • Leading on digital innovation and managing the website development pipeline
  • Own and optimize the conversion funnel to improve commercial outcomes, analyzing and reporting on performance
  • Work closely with the digital marketing manager to support delivery of the strategy for all paid search, paid social, SEO, email, and SMS marketing
  • Manage the delivery of campaigns and activations across digital platforms
  • Develop and maximize all new and existing online revenue generation opportunities through digital platform enhancements

Requirements:

  • A proven track record within experience in e-commerce and will be an experienced manager
  • Solid understanding of e-commerce and digital marketing principles, theory, and best practice
  • Hands-on experience of managing web development projects to optimize customer journeys and experience
  • Solid understanding of and experience in managing multiple digital platforms and integrations with backend systems
  • Web literacy and proficiency in data extraction and the use of databases and reporting tools, e.g., Google Analytics, Power BI
  • Demonstrable hands-on experience of web tools and platforms