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Digital Marketing Strategist

4 weeks ago

Ipswich, Suffolk, United Kingdom Pure Resourcing Solutions Limited Full time £40,000 - £45,000
Job Title: Performance Marketing Specialist

About the Role:
We are seeking a skilled Performance Marketing Specialist to join our team at Pure Resourcing Solutions Limited. As a key member of our marketing team, you will be responsible for driving the science behind our direct-to-consumer marketing decisions and initiatives.

Key Responsibilities:
Manage customer data platforms to identify customers accurately and build into the brand segmentation model
Centralise operational data for all brands' direct-to-consumer activities within the dashboard and report against
Report daily and weekly on sales revenue and margin for each D2C activity and regularly on customer segmentation performance to the wider marketing team
Be responsible for the D2C forecasting process, liaising between sales, marketing, finance, and operations teams for demand planning and procurement needs

Requirements:
At least two years of experience in a data marketing role, preferably within the D2C sector
Excellent analytical skills with the ability to interpret data and make data-driven decisions (Google Analytics/GA)
Experience of taking raw data and generating user-friendly reports for insights
Ability to work within the retail sector and be onsite as part of a big marketing team, within an analytical and performance marketing capacity