Channel Optimization Specialist
3 weeks ago
We are seeking an experienced Channel Optimisation Specialist to join our team at Premier Resourcing UK Ltd. This is a hybrid role with a minimum requirement of two days per week in the office.
Main Responsibilities:- Develop and refine digital strategy across all channels, including paid media, organic social media, and careers sites.
- Analyse marketing performance data to drive client success across all channels.
- Implement conversion rate optimisation (CRO) principles to improve service offering and stay ahead of market trends.
You will work closely with client services, presenting data-backed insights and attending face-to-face meetings with C-suite executives to present findings and reports.
Requirements:- Strong experience in digital strategy development across paid media, organic channels, social media, and programmatic platforms.
- Proficient in the Google Marketing Suite (GA4, Campaign Manager, Search Console), with a strong ability to build reports in Looker.
- Knowledge of SEO tools such as Moz or SEMrush and optimisation tools like Hotjar or Crazy Egg.
- Experienced in website performance and user journey analysis; experience with careers sites will be an advantage.
- Confident presenting to senior clients and comfortable attending face-to-face meetings to present findings.
- Collaborative team player, able to work across departments including SEO, UX, social media, and creative teams.
- Able to balance focus across paid and organic channels, ensuring performance is optimised across all platforms.
- Familiar with conversion rate optimisation (CRO) principles, particularly as they apply to careers sites.
- Strong communication skills, capable of delivering actionable insights to clients in a clear and compelling manner.
£70,000 - £90,000 per annum depending on experience.
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