PR Showroom Coordinator
3 weeks ago
We are seeking a highly motivated and organized individual to join our PR team as a PR Showroom Executive. As a key member of the team, you will play a vital role in ensuring the success of our consumer-facing PR efforts.
Key Responsibilities- Support the senior PR team in executing the development and roll-out of ASOS's global PR and talent strategy.
- Manage the day-to-day operations of the ASOS PR Showroom, including scheduling appointments, coordinating events, and maintaining relationships with industry contacts.
- Develop and maintain a strong network of media contacts, stylists, VIPs, talent, and influencers to ensure our external content approach aligns with our target audience.
- Concept and execute creative and impactful PR and talent-facing events and activations that inspire connections and engagement between our brand and key industry contacts.
- Facilitate all administrative tasks related to servicing the PR Showroom, including gifting sample management, hospitality management, budgeting, and ad-hoc services.
- Support senior team members in concepting fun and engaging PR activity, campaign execution, and post-campaign reporting.
- Position the ASOS PR Showroom as a central hub within the business, driving brand heat and fashion currency/relevancy as a large-scale global apparel and beauty digital commerce retailer.
- Build a credible and culturally relevant VIP, stylist, and talent roster that can be engaged for ad-hoc projects, media ops, dressing, and event opportunities.
- Liaise with peer-level and above across the business and externally to ensure proactive and effective delivery of department/function-related processes and project briefs.
- Support senior team members in post-campaign business reporting on PR and talent-led activations that support wider marketing function.
- Support senior team members with budget-related administrative tasks.
- Champion PR and talent within the business, keeping a keen eye on competitor activity.
- Support our culture by championing Diversity, Equity & Inclusion strategies.
- Excellent interpersonal skills and a positive attitude attributed to day-to-day tasks management and execution.
- An enthusiastic team player with a genuine obsession for all things fashion and content, especially in the realm of digital media and social platforms.
- Existing knowledge and relationships within the fashion and beauty landscape.
- Experience working directly with fashion and/or beauty media and influencers across a spectrum of project briefs related to organic brand placement.
- A good level of understanding of the media and social media landscapes, particularly UK-based fashion and beauty media, Instagram, TikTok, and YouTube.
- Fully immersed in youth culture and digital trends.
- Strong organizational and visual merchandising skills to outfit the PR showroom space and maintain communication of newness for all external visiting guests.
- Harbouring a real interest in the development of the digital media and social media landscapes.
- Excellent organizational skills, and the ability to keep all administrative tasks across the team remit organized.
- Ability to act as an ambassador for the ASOS brand in all capacities.
- An interest in fashion, trends, and pop culture our 20-something audience love.
- And passion for the ASOS brand.
- Employee discount (hello ASOS discount)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
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