PR Showroom Coordinator

3 weeks ago

London, Greater London, United Kingdom ASOS Full time
About the Role

We are seeking a highly motivated and organized individual to join our PR team as a PR Showroom Executive. As a key member of the team, you will play a vital role in ensuring the success of our consumer-facing PR efforts.

Key Responsibilities
  • Support the senior PR team in executing the development and roll-out of ASOS's global PR and talent strategy.
  • Manage the day-to-day operations of the ASOS PR Showroom, including scheduling appointments, coordinating events, and maintaining relationships with industry contacts.
  • Develop and maintain a strong network of media contacts, stylists, VIPs, talent, and influencers to support our external content approach.
  • Concept and execute creative and impactful PR and talent-facing events and activations that inspire connections and engagement between our brand and key industry contacts.
  • Facilitate all administrative tasks related to servicing the PR Showroom, including gifting sample management, hospitality management, budgeting, and ad-hoc services.
  • Support senior team members in concepting and executing PR activity, campaign execution, and post-campaign reporting.
  • Position the ASOS PR Showroom as a central hub within the business, driving brand heat and fashion currency/relevancy as a large-scale global apparel and beauty digital commerce retailer.
  • Build and maintain a credible and culturally relevant VIP, stylist, and talent roster for ad-hoc projects, media ops, dressing, and event opportunities.
  • Liaise with peer-level and above across the business and externally to ensure proactive and effective delivery of department/function-related processes and project briefs.
  • Support senior team members in post-campaign business reporting on PR and talent-led activations that support wider marketing function.
  • Support senior team members with budget-related administration.
  • Champion PR and talent within the business, keeping a close eye on competitor activity.
  • Support our culture by championing Diversity, Equity & Inclusion strategies.
Requirements
  • Excellent interpersonal skills and a positive attitude towards day-to-day tasks management and execution.
  • An enthusiastic team player with a genuine passion for all things fashion and content, especially in the realm of digital media and social platforms.
  • Existing knowledge and relationships within the fashion and beauty landscape.
  • Experience working directly with fashion and/or beauty media and influencers across a spectrum of project briefs related to organic brand placement.
  • A good understanding of the media and social media landscapes, particularly in the UK-based fashion and beauty space, Instagram, TikTok, and YouTube.
  • Fully immersed in youth culture and digital trends.
  • Strong organizational and visual merchandising skills to outfit the PR showroom space and maintain communication of newness for all external visiting guests.
  • A genuine interest in the development of the digital media and social media landscapes.
  • Excellent organizational skills, with the ability to keep all administrative tasks across the team remit organized.
  • The ability to act as an ambassador for the ASOS brand in all capacities.
  • An interest in fashion, trends, and pop culture that our 20-something audience loves.
  • A passion for the ASOS brand.
Benefits
  • Employee discount (hello ASOS discount)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

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