Ecommerce Strategy Director
1 day ago
Salt, a leading luxury cosmetics brand, seeks an experienced Ecommerce Strategy Director to join their team. This role involves leading site trading, strategy, and operations, overseeing a small team.
This position focuses on creating and executing an omni-channel brand strategy to strengthen the digital flagship site, driving conversion, revenue, and traffic through seamless customer journeys.
- £250 per day (Inside IR35)
- Hybrid working in London
The ideal candidate will:
- Define and drive the trading strategy for the UK website to achieve sales goals and lead the execution of the annual retail trade plan
- Take responsibility for onsite optimisation, testing, and SEO to improve conversion
- Own the development roadmap, prioritising updates and features, considering brand and regional goals
- Manage an external PPC media agency and three direct reports internally
- Work closely with paid media, CRM, and marketing teams to forecast traffic and plan for promotions and new product launches
The ideal candidate will need:
- Strong experience in ecommerce, A/B testing, and reporting, ideally with a luxury/retail/cosmetics background
- Strong proficiency in web analytics tools and experience driving an always-on A/B testing strategy to create personalised consumer journeys
- Experience leading small teams and managing external agencies
- Ability to manage multiple projects in a fast-paced environment
Candidates should have a strong understanding of ecommerce principles and be able to drive sales growth through data-driven decision making.
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