Ecommerce Strategy Director

1 day ago


London, Greater London, United Kingdom Salt Search Full time
Ecommerce Strategy Director

Salt, a leading luxury cosmetics brand, seeks an experienced Ecommerce Strategy Director to join their team. This role involves leading site trading, strategy, and operations, overseeing a small team.

This position focuses on creating and executing an omni-channel brand strategy to strengthen the digital flagship site, driving conversion, revenue, and traffic through seamless customer journeys.

  • £250 per day (Inside IR35)
  • Hybrid working in London

The ideal candidate will:

  • Define and drive the trading strategy for the UK website to achieve sales goals and lead the execution of the annual retail trade plan
  • Take responsibility for onsite optimisation, testing, and SEO to improve conversion
  • Own the development roadmap, prioritising updates and features, considering brand and regional goals
  • Manage an external PPC media agency and three direct reports internally
  • Work closely with paid media, CRM, and marketing teams to forecast traffic and plan for promotions and new product launches

The ideal candidate will need:

  • Strong experience in ecommerce, A/B testing, and reporting, ideally with a luxury/retail/cosmetics background
  • Strong proficiency in web analytics tools and experience driving an always-on A/B testing strategy to create personalised consumer journeys
  • Experience leading small teams and managing external agencies
  • Ability to manage multiple projects in a fast-paced environment

Candidates should have a strong understanding of ecommerce principles and be able to drive sales growth through data-driven decision making.



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