Customer Marketing Manager
3 weeks ago
As a key member of the Fluid Fusion team, we are seeking an experienced Customer Marketing Manager to join our On Trade Premium Drinks division. This role will focus on developing and implementing customer marketing plans across all customers in line with the overall marketing plan of the business.
Key Responsibilities:
- Develop and implement customer marketing plans across all customers in line with the overall marketing plan of the business to include: build, manage and report on customer marketing budget, development, management of the implementation and review of customer marketing calendar across trade customers, lead the management of promotional strategy within customer accounts, including ongoing reporting.
- Provide the sales team with a toolkit of sales support items to sell products successfully in line with the brand strategy, e.g., presentations, product information, and sales aids.
- Responsible for the management of trade shows.
- Develop a comprehensive understanding of our key competitors and collect and share ongoing reports on competitor activity across channels to influence our strategy at local, national, and international levels.
- Potentially manage, develop and coach junior members of the marketing team.
Requirements:
- Demonstrable experience of customer marketing in the On & Off Trade channels.
- Good understanding of the UK premium drinks sector.
- Experience in market, competitor & consumer insight, pricing & promotions, commercial reporting, Nielsen data analysis and analytical skills.
- Evidence of bringing strategic initiatives to market, working with brand teams and creative agencies.
- Educated to degree level.
- Numerical and financial skills for budget analysis.
- Outstanding written and verbal communication skills and presentation skills.
- Willingness to travel to customers and office as required.
This is a hybrid role, candidates must be based and eligible to work in the UK.
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