Strategic Communications Expert
4 weeks ago
Role Overview
The Communications Strategist will partner with Beauty SEEN's Head of Communications to implement strategic communications plans in response to client briefs. This role requires a strategic thinker with excellent communication skills, extensive PR knowledge, and a deep understanding of the beauty industry and landscape.
Key Responsibilities:
- Provide strategic partner role to Beauty SEEN's client portfolio, led by UK Head of Communications to identify opportunities for involvement across the clients in varying scales.
- Attend relevant client meetings to provide the client with highly valuable insight and conclusions/opportunities for their brand to meet objectives and business needs.
- Help identify new ways of client working to enable a greater focus on and delivery of Beauty SEEN's strategic excellence – meetings, workshops, newsletters, focused sessions.
- Proactively and regularly share key insights and information to support ongoing strategic inspiration for Beauty SEEN's clients (directly or via teams).
Team Collaboration:
- Actively support and review strategy work across the Beauty SEEN business, providing regular team counsel and inspiration and learning opportunities.
- Review ongoing strategic communications delivery across the client portfolio via regular communication with the Beauty SEEN team and assessment of results vs objectives, to enable timely client counsel, messaging/activity adjustments and/or pivots to PR plans.
- Work collaboratively with other divisions and teams, to enable effective x-agency working to benefit strategic outputs, business opportunities and IMC practice.
Industry Expertise:
- Attend PR, media & beauty orientated events, networks, workshops, appointments to gain valuable insights to inform strategic outputs.
- Excellent industry relationships and well read, with a particular focus on consumer and trade beauty & lifestyle media (print, digital & broadcast), informing team learning on a regular basis and client ideation, to answer an existing brief or concept a new opportunity.
Business Development:
- Support strategic outputs for all Beauty SEEN new business proposals, ensuring close collaboration with other divisional directors involved and timely interactions with pitch team.
- Partner with Head of Communications – Beauty SEEN, to develop and co-manage new business strategy for the division, proactively engaging target opportunities with excellent communication skills and strategic thinking. Inclusive of 'attraction tactics' and 'route into new leads' i.e. pitch on a page.
- Contribute to Beauty SEEN's commercial ambitions through strategic excellence, converting new business and retaining house clients.
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