Media Analytics Director

21 hours ago


York, York City, United Kingdom Pfizer, S.A. de C.V Full time
Job Summary

We are seeking a Senior Media Strategist to join our team at Pfizer, S.A. de C.V.

$140,000 - $160,000 per year, depending on experience.

About the Role

This is an exciting opportunity for a skilled media strategist to work with our cross-functional team to drive integrated media measurement and optimization programs.

The ideal candidate will have 7+ years of marketing or media experience, with expertise in data-driven media planning and buying approaches globally.

You will work directly with agency partners to review and translate media optimization reporting to business objectives and implement the newly created media measurement framework, introducing new standards to Pfizer, enterprise-wide.

In addition to your technical skills, you should be an excellent communicator who can articulate complex concepts to a diverse audience and collaborate effectively across multiple teams.

Responsibilities
  • Drive media measurement strategy across paid, owned, and earned channels, translating data into insights and actions for key stakeholders internally.
  • Develop deep understanding of Pfizer products and Therapeutic Area landscape, in an effort to orchestrate the optimal portfolio media and audience strategies.
  • Leverage audience data across patient and provider, to analyze campaign performance and oversee dashboard and data visualization practices, to ensure clean and clear storytelling.


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