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Digital Marketing Director

1 month ago

York, York City, United Kingdom Dynatouch Corporation Full time
About Dynatouch Corporation

Founded as a subsidiary of Constellation Software Inc. (CSI), Dynatouch Corporation has become a leading provider of mission-critical software to the public sector in North America.

A Rewarding Career Opportunity

We are seeking an experienced Digital Marketing Director to join our team in York, Pennsylvania. This is a remote position welcoming candidates from across Canada and the US working in the EST timezone. With occasional travel to KioWare's office in York, PA or DynaTouch's office in San Antonio, TX, you will be part of a vibrant culture that prioritizes growth, learning, and community.

About the Role

This key position reports directly to the SVP of Sales and Marketing and plays an integral part in advancing our brand and supporting our mission. You will partner with our technical team to craft product-related marketing content that captures the essence of our innovative solutions.

Your Impact
  • Manage PPC campaigns within Google, LinkedIn, Microsoft, Capterra, and other third-party pay-per-click platforms.
  • Tradeshow and event execution – content creation, logistics, and invitation of top clients/prospects, all with an eye on messaging and ROI achievement.
  • Work with Creative Director to ensure consistent branding for all digital and print campaign and content pieces.
  • Utilize Sugar CRM email platform to improve overall customer experience. Update existing customer support email content regularly for distribution by sales team.
  • Submit product strings for translation.
  • Work with Cleverbridge shopping cart to create promotions, coupons, and product upsells.
  • Write version history for each new product release. Write and distribute new product and new version information via press, public relations outreach, social media, and paid search.
  • Manage Social Media presence on LinkedIn, Facebook, and Instagram.
  • Manage video content and create video scripts for video creation. Distribute via YouTube.
  • Communicate company and product news to relevant publications, partners, customers, and peripherals.
  • Update website with company and product news, product instructions and 'how to's', updated partner information, newly added external devices, office news.
  • Work with development team to migrate old website to new website.
  • Respond to landing page leads with custom content.
  • Create/modify landing pages as needed.
  • Answer customer phone calls and chats as tier 2 response.
About You

We are looking for an exceptional candidate with excellent customer service, written and oral communication skills. The ideal candidate should have:

  • At least 8 years of experience in marketing, preferably in an agency or equivalent setting.
  • 6 years of professional experience in digital marketing.
  • Working knowledge of HTML and Content Management Systems.
  • Experience in managing digital marketing plans, including directing organic and paid search, social media, and website usability.
  • Candidates should demonstrate expertise in quantitatively measuring results of marketing campaigns.
  • Broad-based knowledge of marketing strategies.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong analytical skills and data-driven thinking.
  • Experience with email marketing technologies such as Salesforce, Sugar, etc. Must have the ability to create and deploy targeted, time and action-driven email campaigns.
  • A bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, or similar field.
What We Offer

Our comprehensive benefits package includes:

  • 3 weeks' vacation and 5 personal days.
  • Comprehensive Medical, Dental, and Vision benefits starting from your first day of employment.
  • Employee stock ownership and RRSP/401k matching programs.
  • Lifestyle rewards.
Estimated Salary: $85,000 - $110,000 per year

The salary range reflects the level of experience required for this role. As a member of our team, you will be eligible for a competitive salary, comprehensive benefits, and opportunities for career growth and development.