Senior Digital Marketing Analytics Specialist

1 month ago


Colnbrook, Slough, United Kingdom DHL Germany Full time
Job Description

We are seeking a highly skilled Senior Digital Marketing Analytics Specialist to join our team at DHL Express Southern Hub, Colnbrook.

The ideal candidate will have 5-6+ years of experience in marketing analytics, performance measurement, or related roles, with a Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.

Key Responsibilities:

  • Establish a centre of excellence for digital measurement and reporting across digital sales, online interactions driving in-store sales, Customer Service sales, and lead generation across global and local websites.
  • Improve the efficiency of marketing operations, provide valuable insights through data analysis, enhance customer engagement through personalised marketing strategies, and ultimately drive business growth.
  • Gather and refine websites' specifications and requirements based on technical and user experience needs from countries marketing teams, as well as supporting with their deployment and testing.
  • Set up measurement and reporting on the current performance of digital marketing activities across multiple markets with different levels of maturity and varied methods of conversion tracking.
  • Establish and implement a best-in-class consistent measurement framework to unify conversion tracking and provide a comprehensive view of the success of marketing campaigns and their overall impact on driving conversions.
  • Collect, organise, and maintain large sets of structured and unstructured data from multiple sources including paid media platforms, CRM systems, financial records, and customer feedback.
  • Create and deliver clear, concise, and visually compelling reports and dashboards using tools such as Power BI, Looker Studio.
  • Measure Return on Advertising Spend (ROAS), Cost Per Conversion (CPC), Cost Per Lead (CPL) and similar metrics related to short-term sales acquisition from non-account customers (consumer and business customers) and lead generation (business customers).
  • Set up and provide various dashboards and reports to management and European markets, using data to make recommendations and implement optimisations.
  • Analyse websites and campaigns' performance data to derive actionable insights and recommendations for optimising marketing strategies across our European markets.
  • Maintain robust data integrity and accuracy, ensuring compliance with regulations, conducting rigorous testing after website deployments, regular data audits, and cleansing.

Required Skills and Qualifications:

  • 5-6+ years of experience in marketing analytics, performance measurement, or related roles.
  • Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
  • Professional certifications in digital marketing, such as Web Analytics, Google Ads or SEO certifications, would be advantageous.
  • User Experience qualification – preferred but not essential.
  • Proficient in English; proficiency in additional European languages is an advantage.
  • Experience with website content management systems (CMS) and customer relationship management (CRM) systems.
  • Proficiency in JavaScript, web analytics platforms: Working knowledge of HTML and CSS.
  • Hands-on experience in designing and extracting information from Data Layer.
  • Proficiency in working with data visualisation tools such as Power BI and Looker Studio.
  • Strong analytical skills with the ability to interpret complex data and derive actionable insights.
  • Advanced knowledge of digital marketing channels and strategies for lead generation, digital sales, in-store sales, and Customer Service sales.
  • Knowledge of marketing automation platforms and lead management systems.
  • Strong problem-solving skills, with the ability to think critically and propose data-driven solutions.
  • Confident with the ability to interact, communicate, and present ideas to other countries digital marketing managers and senior executives.
  • Meticulous attention to detail and commitment to delivering high-quality work.

Salary:$90,000 - $110,000 per annum, depending on experience.

Location:DHL Express Southern Hub, Colnbrook.



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