Senior Digital Marketing Analytics Specialist
1 month ago
We are seeking a highly skilled Senior Digital Marketing Analytics Specialist to join our team at DHL Express Southern Hub, Colnbrook.
The ideal candidate will have 5-6+ years of experience in marketing analytics, performance measurement, or related roles, with a Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
Key Responsibilities:
- Establish a centre of excellence for digital measurement and reporting across digital sales, online interactions driving in-store sales, Customer Service sales, and lead generation across global and local websites.
- Improve the efficiency of marketing operations, provide valuable insights through data analysis, enhance customer engagement through personalised marketing strategies, and ultimately drive business growth.
- Gather and refine websites' specifications and requirements based on technical and user experience needs from countries marketing teams, as well as supporting with their deployment and testing.
- Set up measurement and reporting on the current performance of digital marketing activities across multiple markets with different levels of maturity and varied methods of conversion tracking.
- Establish and implement a best-in-class consistent measurement framework to unify conversion tracking and provide a comprehensive view of the success of marketing campaigns and their overall impact on driving conversions.
- Collect, organise, and maintain large sets of structured and unstructured data from multiple sources including paid media platforms, CRM systems, financial records, and customer feedback.
- Create and deliver clear, concise, and visually compelling reports and dashboards using tools such as Power BI, Looker Studio.
- Measure Return on Advertising Spend (ROAS), Cost Per Conversion (CPC), Cost Per Lead (CPL) and similar metrics related to short-term sales acquisition from non-account customers (consumer and business customers) and lead generation (business customers).
- Set up and provide various dashboards and reports to management and European markets, using data to make recommendations and implement optimisations.
- Analyse websites and campaigns' performance data to derive actionable insights and recommendations for optimising marketing strategies across our European markets.
- Maintain robust data integrity and accuracy, ensuring compliance with regulations, conducting rigorous testing after website deployments, regular data audits, and cleansing.
Required Skills and Qualifications:
- 5-6+ years of experience in marketing analytics, performance measurement, or related roles.
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- Professional certifications in digital marketing, such as Web Analytics, Google Ads or SEO certifications, would be advantageous.
- User Experience qualification – preferred but not essential.
- Proficient in English; proficiency in additional European languages is an advantage.
- Experience with website content management systems (CMS) and customer relationship management (CRM) systems.
- Proficiency in JavaScript, web analytics platforms: Working knowledge of HTML and CSS.
- Hands-on experience in designing and extracting information from Data Layer.
- Proficiency in working with data visualisation tools such as Power BI and Looker Studio.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Advanced knowledge of digital marketing channels and strategies for lead generation, digital sales, in-store sales, and Customer Service sales.
- Knowledge of marketing automation platforms and lead management systems.
- Strong problem-solving skills, with the ability to think critically and propose data-driven solutions.
- Confident with the ability to interact, communicate, and present ideas to other countries digital marketing managers and senior executives.
- Meticulous attention to detail and commitment to delivering high-quality work.
Salary:$90,000 - $110,000 per annum, depending on experience.
Location:DHL Express Southern Hub, Colnbrook.
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