E-Commerce Operations Manager

21 hours ago


Colnbrook, Slough, United Kingdom DHL Germany Full time
Digital Marketing Technology Manager Job Description

As a Digital Marketing Technology Manager at DHL Express Southern Hub, Colnbrook, you will play a pivotal role in establishing a centre of excellence for digital measurement and reporting across digital sales, online interactions driving in-store sales, Customer Service sales, and lead generation across global and local websites.

Key Responsibilities:
  • Setting up measurement and reporting on the current performance of digital marketing activities across multiple markets with different levels of maturity and varied methods of conversion tracking.
  • Creating and delivering clear, concise, and visually compelling reports and dashboards using tools such as Power BI, Looker Studio.
  • Measuring Return on Advertising Spend (ROAS), Cost Per Conversion (CPC), Cost Per Lead (CPL) and similar metrics related to short-term sales acquisition from non-account customers (consumer and business customers) and lead generation (business customers).
Requirements:
  • Strong analytical skills with the ability to interpret complex data and derive actionable insights.
  • Advanced knowledge of digital marketing channels and strategies for lead generation, digital sales, in-store sales and Customer Service sales.
  • Knowledge of marketing automation platforms and lead management systems, strong problem-solving skills, with the ability to think critically and propose data-driven solutions.

Estimated Salary: €85,000 - €105,000 per year.


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