Social Media

4 weeks ago

Brighton, Brighton and Hove, United Kingdom Central Employment Agency (North East) Limited Full time

Central Employment Agency (North East) Limited is seeking a highly creative and engaging Social Media & Community Manager to lead our global B2B SaaS organisation's social media strategy and further increase brand awareness and support business growth objectives.

Key Responsibilities:

  • Social Media Content Strategy: Develop and implement the overall social media content strategy to align with the marketing strategy and business objectives.
  • Organic Social Media Campaigns: Deliver engaging and impactful organic social media campaigns that drive brand awareness and generate new business enquiries to support marketing targets.
  • Content Collaboration: Collaborate with our content and video team to create high-quality, scroll-stopping social media content that resonates with our SME audience for both campaigns and BAU content.
  • Leadership Amplification: Collaborate with senior stakeholders to amplify the leadership team's voice on LinkedIn to build trust in the marketplace.
  • Industry Trends: Stay at the forefront of the latest B2B sales and marketing trends, tools, and best practices to maximise the impact of social content.
  • Strategic Partnerships: Identify opportunities with strategic brand partners to create original social media content that connects with our global SME community and drives engagement.
  • User-Generated Content: Monitor mentions and hashtags to generate a bank of user-generated content to strengthen social proof.
  • Paid Ad Campaigns: In collaboration with our Performance Marketing Manager, take ownership of paid ad campaigns across LinkedIn, Facebook, and Instagram targeting clients to support brand loyalty and increase customer lifetime value.
  • Integrated Marketing Calendar: Contribute and align to a centralised integrated marketing calendar.
  • Agency Partnerships: Manage and work with agency partners to leverage their experience and expertise to push in-house boundaries.
  • Performance Reporting: Deliver monthly social media reports for all channels, supporting performance reporting and business objectives.
  • Email Nurture Program: Deliver our email nurture program via Hubspot, which includes designing, writing, and creating content for 2 weekly newsletters to engage segmented audiences, including prospects and clients.
  • Customer Feedback: Oversee customer feedback and escalations on review platforms such as Google and TrustPilot to enhance our reputation and provide valuable insights to the Customer Success, Tech, and Operations teams.
  • Employer Brand Content: Liaise with the Talent Acquisition team to develop an EB content strategy for organic social media, deliver both internal and external employer brand content that drives employee advocacy and attracts new talent.

Requirements:

  • B2B Social Media Management: In-depth experience in B2B social media management.
  • Audience Building: Experience in building audiences, running, and optimising campaigns.
  • Results-Driven: Results-driven with the ability to identify and track relevant community metrics, as well as interpret website traffic and engagement metrics.
  • Hubspot CRM: Experience with Hubspot CRM.
  • Content Crafting: Skilled in crafting content that resonates across all stages of the sales cycle (from awareness to retention).
  • Commercial Acumen: Commercially minded with an understanding of the B2B sales cycle and the challenges faced by business owners, sales, and marketing professionals.
  • Strategic Thinking: Strategic thinker with an entrepreneurial spirit; passionate, persuasive, and inspiring.
  • Creative Thinking: Creative thinker who pushes boundaries and seeks continuous improvement.
  • Team Player: Strong team player with excellent relationship management skills, capable of working both autonomously and collaboratively with multiple stakeholders.
  • Influencer Marketing: Experience in influencer marketing (particularly B2B) and developing personal brands – desirable but not essential.

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