Digital Marketing Director
3 weeks ago
The Digital Marketing Director will be responsible for developing and executing the overall digital marketing strategy to drive customer engagement, revenue growth, and brand recognition. This role involves leading a team of digital marketing professionals and managing budgets, timelines, and external vendors to deliver marketing initiatives on time and within budget.
Key Responsibilities- Develop and execute multi-channel digital campaigns to drive customer acquisition, engagement, and retention.
- Manage and mentor the digital marketing team, including the Digital Marketing Manager and Digital Marketing Executive.
- Own the performance of all digital channels, including SEO, PPC, social media, email marketing, and content marketing, to achieve KPIs and business goals.
- Collaborate with the wider marketing team to deliver against projects, campaigns, and the collective goals to support the delivery of the business plan.
- Collaborate with the product, sales, and customer service teams to optimise the customer journey and ensure a 'digital first' approach and seamless digital experience.
- Analyse and report on digital marketing performance, providing insights and proactive recommendations to drive continuous improvement.
- Own the martech stack and drive new innovations and adoption of AI to create efficiency within the marketing function.
- Oversee the implementation and optimisation of CRM strategies using Salesforce, ensuring alignment with wider marketing initiatives.
- Manage external digital agencies and vendors to maximise campaign impact and ROI.
- Work with the risk team to ensure all regulatory obligations and standards are met and maintained.
- Experience: Minimum of 10 years' experience in digital marketing roles in FinServ, with at least 5 years in a senior leadership position.
- CRM: Proficient in CRM systems, particularly Salesforce, with a deep understanding of customer segmentation and lifecycle marketing.
- B2B: Proven experience in a senior B2B digital marketing role, ideally within a high-growth or multi-brand environment. Knowledge of the UK legal or property sectors is a distinct advantage.
- Project Management: Ability to manage budgets, timelines, and external vendors to deliver marketing initiatives on time and within budget.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions, and present data-driven insights and performance reports to senior leadership.
- Innovative: Creative thinker who can develop new and innovative approaches to omni-channel marketing campaigns.
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