TCL Marketing Director
1 month ago
TCL Marketing Director
Description:Our client, a leading SaaS provider, is seeking a talented Marketing Director to drive their growth strategy. The ideal candidate will be responsible for developing and executing a comprehensive marketing strategy with a focus on growth channels, particularly PPC and SEO.
The successful Marketing Director will lead a high-performing marketing team, collaborate closely with sales and product teams, and report directly to the board.
- Develop and implement digital marketing strategies, focusing on PPC and lead generation.
- Oversee digital campaigns, optimising customer acquisition and conversion rates.
- Collaborate with sales and product teams to ensure marketing strategies support revenue goals.
- Lead a high-performing marketing team, fostering creativity and performance.
- Report to the board on campaign performance and key metrics.
- Manage the marketing budget to maximise ROI.
- Monitor marketing metrics such as CPL, CAC, and LTV, adjusting strategies as needed.
The ideal candidate will have a proven track record of success in a B2B marketing role within the SaaS industry, with expertise in scaling SaaS businesses through digital channels.
Preferred qualifications include 10+ years of marketing experience, with 5 years in leadership, and strong communication and interpersonal skills.
The role is hybrid and based in Yorkshire.
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