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Senior Marketing Operations Executive

2 months ago

London, Greater London, United Kingdom Clarion Events Full time
About the Role

We are seeking a highly skilled Senior Marketing Operations Executive to join our dynamic Digital Marketing Division at Clarion Events. As a key member of our team, you will play a critical role in driving the success of our digital marketing initiatives.

Key Responsibilities
  • Marketing Automation & Campaign Development
    • Design and implement omnichannel marketing campaigns, leveraging email, chatbot, and social media channels to engage with our audience.
    • Automate customer touchpoints and marketing processes using cutting-edge CRM and automation tools to increase efficiency and effectiveness.
    • Lead campaign reporting and performance analysis, delivering actionable insights and innovative suggestions for future campaigns.
    • Liaise with the Data team to connect data between different platforms and provide optimal usage of data in campaigns and reporting.
  • Data Management
    • Guide campaign managers in establishing reliable conversion tracking throughout the lead lifecycle.
    • Assist with database segmentation and the creation and updates of detailed customer personas.
    • Maintain a highly accurate and enriched lead database, working with the Marketing Operations group to ensure progress is tracked.
    • Enhance customer data acquisition and management through strategic A/B testing, research, and best practice techniques.
  • Reporting & Analytics
    • Analyse marketing performance and ROI across various channels.
    • Manage marketing data reporting using PowerBI, Salesforce Einstein, and Excel, sharing regular KPI reports with stakeholders, offering actionable insights.
    • Create interactive dashboards to track marketing campaigns, event performance, customer behaviors, database health, and customer feedback.
  • Data Privacy
    • Ensure compliance with data protocols in all marketing activities.
    • Implement new data privacy policies and regulations, such as GDPR.
    • Liaise with the Group Privacy Manager to establish best practices in data capture.
    Requirements
    • Experience in marketing automation and CRM technology.
    • Highly organized with good attention to detail.
    • Data savvy and a whiz in Excel.
    • Great verbal and written communication skills.
    • Analytical – excited about uncovering data insights.
    • Strong logic and problem-solving ability.
    • Familiarity with data privacy regulations such as GDPR.
    • Excellent time management skills and the ability to prioritize relevant tasks.
    • Proven ability to learn new tools and software quickly and independently.
    About Clarion Events

Clarion Events is one of the world's leading event organizers, producing and delivering innovative and market-leading events. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We are private equity backed and owned by Blackstone, one of the world's leading global investment funds. Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is to be a market leader in customer satisfaction and delight.

Benefits
  • 25 days' holiday plus bank holidays.
  • End of year wellbeing shutdown (closed for the last week of the year).
  • Celebration day off (e.g. birthday, Diwali, Eid, etc).
  • Summer Hours in August (3pm finish on Fridays).
  • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work.
  • Pension Scheme.
  • Private Medical Insurance.
  • Health Cash Plan.
  • Wellbeing Library (MYNDUP).
  • Mentoring Programme.
  • Subsidised Café.
  • Season Ticket Loan.
  • Cycle to Work Schemes.
  • Free on-site gym and shower facilities.
  • Free eyesight tests.
  • Free flu vaccination – offered on site once a year for all employees.