Customer Marketing Liaison Specialist
4 days ago
About the Role:
This is an exciting opportunity within the Customer Marketing team at Global Brands Ltd. where you will be pivotal in continuing to develop and implement marketing plans within the on-trade.
You will be working closely with all functions in Marketing and Sales to develop customer-specific product launch plans and customer-specific campaign activity.
Key Responsibilities:
- Create and execute activation plans tailored to your given channels to support customer and brand growth objectives.
- Ensure the brand is best represented in the eyes of the customer, within the boundaries and context of meeting sales and customer-specific objectives.
- Act as the interface between Marketing and Sales teams to develop customer-specific campaign activity and customer-specific new product launch plans.
- Measure and evaluate activity, demonstrating tangible results for the business, as well as future recommendations.
- Work closely with the data & insight team to interpret data and develop retailer-specific recommendations.
- Collaborate with channel-relevant account managers to build bespoke retailer tenders/activation plans.
- Establish mutually beneficial relationships with your counterparts in customer businesses.
- Be confident in recognizing and raising challenges while delivering solutions to overcome them.
- Spend time in your relevant channel to offer opportunities to brand and sales for all elements of the marketing mix (product, promotion, and activation specifically) to drive GBL growth.
- Be prepared to adapt easily and work flexibly, including evenings and weekends, to deliver in-trade and experiential activity where required.
- As part of the wider customer marketing team, brief channel-specific POS requests to purchasing and lead the project on delivering high-quality POS efficiently.
- Keep the sales team informed and on board with all projects and brand plans, creating selling decks that tie in brand plans with their channel plans and goals.
About You:
- You are educated to degree level, ideally within areas of hospitality or marketing.
- You have 2+ years of experience in customer/trade marketing across Premium Hospitality.
- You have a proven track record in developing and delivering activation plans.
- You are highly numerate and have a strong commercial thinker with a clear ability to present robust and compelling insight.
The Package:
- Competitive salary package
- Free lunch daily
- Free on-site parking
- Enrolment to our Westfield health package
- Company pension
- 25 days holiday
- Opportunities for growth and progression
This role is office-based 4 days per week with one day working from home.
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